AOV & Conversion Tracking • Multi-Channel Attribution • Inventory Analysis • Cart Abandonment Recovery
3D Sales Funnel • Conversion Rate: 2.5%
Average is 1-3%. Good is 3-5%. Excellent is 5%+. Varies by industry: Electronics 2-3%, Fashion 1-2%, Health/Beauty 3-4%.
AOV = Total Revenue / Number of Orders. Increase AOV through upsells, cross-sells, bundles, free shipping thresholds, and volume discounts.
CAC = Total Marketing Cost / New Customers Acquired. Should be < 1/3 of Customer Lifetime Value for healthy unit economics.
Average abandonment is 70%. Main reasons: high shipping costs, complex checkout, forced account creation, payment concerns, comparison shopping.
Optimize packaging, negotiate carrier rates, use zone-skipping, implement drop-shipping, automate warehouse operations, bulk ship to fulfillment centers.
Inventory Turnover = COGS / Average Inventory. Shows how many times inventory sells per year. Higher = better cash flow. Target: 4-6x annually.
ROI = (Revenue - Costs) / Marketing Cost × 100. Good ROI: 400%+. Track by channel. Focus spend on highest ROI channels.
"This calculator helped us identify that our CAC was too high relative to AOV. We restructured our marketing mix and increased ROI from 250% to 520% in 6 months!"
Amanda Zhang
E-commerce Manager, Fashion Brand
"The cart abandonment recovery projection showed us we were leaving $30K/month on the table. Implemented recovery emails and hit that target. Best ROI tool I've used."
Robert Johnson
Founder, DTC Supplements
"We use this monthly to track unit economics across our product categories. The channel attribution helps us allocate our $100K/month marketing budget optimally. Essential for scaling profitably."
Priya Patel
CFO, Beauty E-commerce
E-commerce Best Practices • Multi-Channel Analytics • Conversion Optimization
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