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#3d0939

a deep, vivid magenta / pink · neutral · closest name: Indigo

RGB
61, 9, 57
HSL
305°, 74%, 14%
CMYK
0, 85, 7, 76
Luminance
0.0148

At a glance

Every number on this page in one read: what #3d0939 is made of, how bright it looks, and which way it leans.

Hex
#3d0939
Hue
305°
magenta / pink
Saturation
74%
vivid
Lightness
14%
deep
Brightness
24%
HSV value
Perceived
15%
weighted brightness
Luminance
0.0148
WCAG relative
Temperature
Neutral
47/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
16.20:1
Closest name
Indigo
ΔE2000 14.8
Where it sits
Hue305° of 360°
Saturation74%
Lightness14%
Temperature
Warm ← → Cool47% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#3d0939
RGBrgb(61, 9, 57)
HSLhsl(305, 74%, 14%)
CMYKcmyk(0%, 85%, 7%, 76%)
LABlab(12.5 30.9 -17.4)
LCHlch(12.5 35.4 330.6)
OKLCHoklch(0.259 0.100 331.5)
Decimal4000057
Display P3color(display-p3 0.239 0.035 0.224)

Copy-ready code

/* CSS */
color: #3d0939;
background-color: #3d0939;
/* Tailwind (arbitrary) */
class="text-[#3d0939] bg-[#3d0939]"
/* SCSS */
$brand: #3d0939;
/* SwiftUI */
Color(red: 0.239, green: 0.035, blue: 0.224)
/* Android */
Color.parseColor("#3d0939")
/* Flutter */
Color(0xFF3D0939)
/* Python / OpenCV (BGR) */
(57, 9, 61)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #3d0939 · 16.20:1
Use #ffffffAAA at every size.
Aa
White text · 16.20:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.30:1
AA fail · AA large fail · AAA fail
Reading the other direction: #3d0939 as text scores 16.20:1 on white and 1.30:1 on black.

Accessibility — WCAG contrast

Aa
#3d0939 on white: 16.20:1
AA ✓ pass · AA-large · AAA
Aa
#3d0939 on black: 1.30:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #051C3A
deuteranopia · #1A2338
tritanopia · #400F20

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #3d0939 is pinned to step 950; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FB
#F9E7F7
#F4C8F0
#F19DEA
#E96CE0
#E23BD5
#D51FC7
#B21AA6
#8E1585
#671361
#3d0939
Base = 950Lightest = 50 · #FCF3FBDarkest = 950 · #3d0939
:root {
  --brand-50: #FCF3FB;
  --brand-100: #F9E7F7;
  --brand-200: #F4C8F0;
  --brand-300: #F19DEA;
  --brand-400: #E96CE0;
  --brand-500: #E23BD5;
  --brand-600: #D51FC7;
  --brand-700: #B21AA6;
  --brand-800: #8E1585;
  --brand-900: #671361;
  --brand-950: #3d0939;
  --brand: #3d0939;
  --brand-ink: #ffffff;
}

Colors that work with #3d0939

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E9
Hairlines and dividers
Muted text#9B4B95
Captions on the surface
Accent#113E08
Second voice, not a rival
Dark variant#6F1068
Hover, pressed, headers
Light variant#FCE9FA
Selected rows, tints
Dark surface#241423
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #3d0939

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#093D0D
Analogous left#27093D
Analogous right#3D091F
Split-complement 1#1F3D09
Split-complement 2#093D27
Triadic 1#393D09
Triadic 2#09393D
Tetradic#3D2709

RGB percentages

Red23.9%
Green3.5%
Blue22.4%

CMYK percentages

Cyan0.0%
Magenta85.2%
Yellow6.6%
Key (black)76.1%

Color previews

#3d0939 text on a black background

contrast 1.30:1

Card sample

#3d0939 text on a white background

contrast 16.20:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #3d0939;
Background color
Panel with #3d0939 background
background-color: #3d0939;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #3d0939;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(61, 9, 57, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(61, 9, 57, 0.45);
Border & gradient
Gradient panel
border: 3px solid #3d0939;
background: linear-gradient(135deg, #3d0939, #3D0916);

Monochromatic scale

Palettes built from #3d0939

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#3d0939 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#3d0939, answered

What color is #3d0939?

#3d0939 is a deep vivid magenta / pink, closest to Indigo (ΔE2000 14.8). It sits at 305° on the hue wheel with 74% saturation and 14% lightness, which reads as neutral.

What is the RGB value of #3d0939?

rgb(61, 9, 57) — 61 red, 9 green and 57 blue out of 255, or 23.9% / 3.5% / 22.4% by channel.

Is #3d0939 a light or a dark color?

It is a dark color. Relative luminance is 0.0148 and perceived brightness is 15%, so white text on it reaches 16.20:1.

Should I use black or white text on #3d0939?

White. It scores 16.20:1 against #3d0939, versus 1.30:1 for black — AAA at any size.

What is the complementary color of #3d0939?

#093D0D sits directly opposite on the wheel. Softer options are the split-complements #1F3D09 and #093D27, which give the same contrast with far less vibration.

What colors go well with #3d0939?

For interface work: #FAF4FA as the surface, #EDC0E9 for borders, #9B4B95 for secondary text, #113E08 as an accent and #6F1068 for hover and pressed states. For a palette, the analogous pair #27093D and #3D091F stays calm, while #093D0D is the loudest partner.

What is #3d0939 in CMYK for printing?

cmyk(0%, 85%, 7%, 76%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #3d0939 warm or cool?

Neutral — it scores 47 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #3D0926; nudged cooler, #2E083E.

Work with #3d0939 in the Color Lab