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#490c64

a deep, electric violet · cool · closest name: Indigo

RGB
73, 12, 100
HSL
282°, 79%, 22%
CMYK
27, 88, 0, 61
Luminance
0.0260

At a glance

Every number on this page in one read: what #490c64 is made of, how bright it looks, and which way it leans.

Hex
#490c64
Hue
282°
violet
Saturation
79%
electric
Lightness
22%
deep
Brightness
39%
HSV value
Perceived
21%
weighted brightness
Luminance
0.0260
WCAG relative
Temperature
Cool
60/100 cool
Color family
Violet
Tone
Electric
Best ink
White
13.82:1
Closest name
Indigo
ΔE2000 5.6
Where it sits
Hue282° of 360°
Saturation79%
Lightness22%
Temperature
Warm ← → Cool60% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#490c64
RGBrgb(73, 12, 100)
HSLhsl(282, 79%, 22%)
CMYKcmyk(27%, 88%, 0%, 61%)
LABlab(18.4 41.4 -37.4)
LCHlch(18.4 55.8 317.9)
OKLCHoklch(0.315 0.143 312.1)
Decimal4787300
Display P3color(display-p3 0.286 0.047 0.392)

Copy-ready code

/* CSS */
color: #490c64;
background-color: #490c64;
/* Tailwind (arbitrary) */
class="text-[#490c64] bg-[#490c64]"
/* SCSS */
$brand: #490c64;
/* SwiftUI */
Color(red: 0.286, green: 0.047, blue: 0.392)
/* Android */
Color.parseColor("#490c64")
/* Flutter */
Color(0xFF490C64)
/* Python / OpenCV (BGR) */
(100, 12, 73)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #490c64 · 13.82:1
Use #ffffffAAA at every size.
Aa
White text · 13.82:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.52:1
AA fail · AA large fail · AAA fail
Reading the other direction: #490c64 as text scores 13.82:1 on white and 1.52:1 on black.

Accessibility — WCAG contrast

Aa
#490c64 on white: 13.82:1
AA ✓ pass · AA-large · AAA
Aa
#490c64 on black: 1.52:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #002A66
deuteranopia · #002E62
tritanopia · #462339

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #490c64 is pinned to step 900; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F3FC
#F3E6F9
#E7C7F5
#D89BF3
#C469ED
#B137E7
#A01ADB
#8516B6
#6A1192
#490c64
#310B42
Base = 900Lightest = 50 · #F9F3FCDarkest = 950 · #310B42
:root {
  --brand-50: #F9F3FC;
  --brand-100: #F3E6F9;
  --brand-200: #E7C7F5;
  --brand-300: #D89BF3;
  --brand-400: #C469ED;
  --brand-500: #B137E7;
  --brand-600: #A01ADB;
  --brand-700: #8516B6;
  --brand-800: #6A1192;
  --brand-900: #490c64;
  --brand-950: #310B42;
  --brand: #490c64;
  --brand-ink: #ffffff;
}

Colors that work with #490c64

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F4FA
Tinted page background
Border#DFC0ED
Hairlines and dividers
Muted text#824B9B
Captions on the surface
Accent#3D660A
Second voice, not a rival
Dark variant#530E72
Hover, pressed, headers
Light variant#F6E8FC
Selected rows, tints
Dark surface#1F1424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #490c64

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#27640C
Analogous left#1D0C64
Analogous right#640C53
Split-complement 1#53640C
Split-complement 2#0C641D
Triadic 1#64490C
Triadic 2#0C6449
Tetradic#641D0C

RGB percentages

Red28.6%
Green4.7%
Blue39.2%

CMYK percentages

Cyan27.0%
Magenta88.0%
Yellow0.0%
Key (black)60.8%

Color previews

#490c64 text on a black background

contrast 1.52:1

Card sample

#490c64 text on a white background

contrast 13.82:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #490c64;
Background color
Panel with #490c64 background
background-color: #490c64;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #490c64;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(73, 12, 100, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(73, 12, 100, 0.45);
Border & gradient
Gradient panel
border: 3px solid #490c64;
background: linear-gradient(135deg, #490c64, #640C44);

Monochromatic scale

Palettes built from #490c64

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#490c64 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#490c64, answered

What color is #490c64?

#490c64 is a deep electric violet, closest to Indigo (ΔE2000 5.6). It sits at 282° on the hue wheel with 79% saturation and 22% lightness, which reads as cool.

What is the RGB value of #490c64?

rgb(73, 12, 100) — 73 red, 12 green and 100 blue out of 255, or 28.6% / 4.7% / 39.2% by channel.

Is #490c64 a light or a dark color?

It is a dark color. Relative luminance is 0.0260 and perceived brightness is 21%, so white text on it reaches 13.82:1.

Should I use black or white text on #490c64?

White. It scores 13.82:1 against #490c64, versus 1.52:1 for black — AAA at any size.

What is the complementary color of #490c64?

#27640C sits directly opposite on the wheel. Softer options are the split-complements #53640C and #0C641D, which give the same contrast with far less vibration.

What colors go well with #490c64?

For interface work: #F9F4FA as the surface, #DFC0ED for borders, #824B9B for secondary text, #3D660A as an accent and #530E72 for hover and pressed states. For a palette, the analogous pair #1D0C64 and #640C53 stays calm, while #27640C is the loudest partner.

What is #490c64 in CMYK for printing?

cmyk(27%, 88%, 0%, 61%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #490c64 warm or cool?

Cool — it scores 60 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #640C5F; nudged cooler, #280B65.

Work with #490c64 in the Color Lab