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#673ac0

a balanced, vivid violet · cool · closest name: Rebecca Purple

RGB
103, 58, 192
HSL
260°, 54%, 49%
CMYK
46, 70, 0, 25
Luminance
0.0972

At a glance

Every number on this page in one read: what #673ac0 is made of, how bright it looks, and which way it leans.

Hex
#673ac0
Hue
260°
violet
Saturation
54%
vivid
Lightness
49%
balanced
Brightness
75%
HSV value
Perceived
38%
weighted brightness
Luminance
0.0972
WCAG relative
Temperature
Cool
72/100 cool
Color family
Violet
Tone
Vivid
Best ink
White
7.14:1
Closest name
Rebecca Purple
ΔE2000 6.4
Where it sits
Hue260° of 360°
Saturation54%
Lightness49%
Temperature
Warm ← → Cool72% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#673ac0
RGBrgb(103, 58, 192)
HSLhsl(260, 54%, 49%)
CMYKcmyk(46%, 70%, 0%, 25%)
LABlab(37.3 49.7 -63.2)
LCHlch(37.3 80.5 308.2)
OKLCHoklch(0.482 0.197 292.9)
Decimal6765248
Display P3color(display-p3 0.404 0.227 0.753)

Copy-ready code

/* CSS */
color: #673ac0;
background-color: #673ac0;
/* Tailwind (arbitrary) */
class="text-[#673ac0] bg-[#673ac0]"
/* SCSS */
$brand: #673ac0;
/* SwiftUI */
Color(red: 0.404, green: 0.227, blue: 0.753)
/* Android */
Color.parseColor("#673ac0")
/* Flutter */
Color(0xFF673AC0)
/* Python / OpenCV (BGR) */
(192, 58, 103)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #673ac0 · 7.14:1
Use #ffffffAAA at every size.
Aa
White text · 7.14:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.94:1
AA fail · AA large fail · AAA fail
Reading the other direction: #673ac0 as text scores 7.14:1 on white and 2.94:1 on black.

Accessibility — WCAG contrast

Aa
#673ac0 on white: 7.14:1
AA ✓ pass · AA-large · AAA
Aa
#673ac0 on black: 2.94:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #005AC4
deuteranopia · #0055BD
tritanopia · #4C5C79

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #673ac0 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F6F4FB
#EEE9F6
#D9CEED
#BDA9E5
#9C7ED8
#7B53CB
#673ac0
#542F9D
#43267D
#331F5B
#201339
Base = 600Lightest = 50 · #F6F4FBDarkest = 950 · #201339
:root {
  --brand-50: #F6F4FB;
  --brand-100: #EEE9F6;
  --brand-200: #D9CEED;
  --brand-300: #BDA9E5;
  --brand-400: #9C7ED8;
  --brand-500: #7B53CB;
  --brand-600: #673ac0;
  --brand-700: #542F9D;
  --brand-800: #43267D;
  --brand-900: #331F5B;
  --brand-950: #201339;
  --brand: #673ac0;
  --brand-ink: #ffffff;
}

Colors that work with #673ac0

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F6F4FA
Tinted page background
Border#CFC0EC
Hairlines and dividers
Muted text#654B9B
Captions on the surface
Accent#97A12B
Second voice, not a rival
Dark variant#341E62
Hover, pressed, headers
Light variant#F0EBF9
Selected rows, tints
Dark surface#191424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #673ac0

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#93C03A
Analogous left#3A50C0
Analogous right#AA3AC0
Split-complement 1#C0AA3A
Split-complement 2#50C03A
Triadic 1#C0673A
Triadic 2#3AC067
Tetradic#C03A50

RGB percentages

Red40.4%
Green22.7%
Blue75.3%

CMYK percentages

Cyan46.4%
Magenta69.8%
Yellow0.0%
Key (black)24.7%

Color previews

#673ac0 text on a black background

contrast 2.94:1

Card sample

#673ac0 text on a white background

contrast 7.14:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #673ac0;
Background color
Panel with #673ac0 background
background-color: #673ac0;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #673ac0;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(103, 58, 192, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(103, 58, 192, 0.45);
Border & gradient
Gradient panel
border: 3px solid #673ac0;
background: linear-gradient(135deg, #673ac0, #C03AC0);

Monochromatic scale

Palettes built from #673ac0

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#673ac0 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#673ac0, answered

What color is #673ac0?

#673ac0 is a balanced vivid violet, closest to Rebecca Purple (ΔE2000 6.4). It sits at 260° on the hue wheel with 54% saturation and 49% lightness, which reads as cool.

What is the RGB value of #673ac0?

rgb(103, 58, 192) — 103 red, 58 green and 192 blue out of 255, or 40.4% / 22.7% / 75.3% by channel.

Is #673ac0 a light or a dark color?

It is a dark color. Relative luminance is 0.0972 and perceived brightness is 38%, so white text on it reaches 7.14:1.

Should I use black or white text on #673ac0?

White. It scores 7.14:1 against #673ac0, versus 2.94:1 for black — AAA at any size.

What is the complementary color of #673ac0?

#93C03A sits directly opposite on the wheel. Softer options are the split-complements #C0AA3A and #50C03A, which give the same contrast with far less vibration.

What colors go well with #673ac0?

For interface work: #F6F4FA as the surface, #CFC0EC for borders, #654B9B for secondary text, #97A12B as an accent and #341E62 for hover and pressed states. For a palette, the analogous pair #3A50C0 and #AA3AC0 stays calm, while #93C03A is the loudest partner.

What is #673ac0 in CMYK for printing?

cmyk(46%, 70%, 0%, 25%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #673ac0 warm or cool?

Cool — it scores 72 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #983AC0; nudged cooler, #373CC2.

Work with #673ac0 in the Color Lab