Skip to content

#697cdd

a balanced, vivid blue · cool · closest name: Royal Blue

RGB
105, 124, 221
HSL
230°, 63%, 64%
CMYK
53, 44, 0, 13
Luminance
0.2264

At a glance

Every number on this page in one read: what #697cdd is made of, how bright it looks, and which way it leans.

Hex
#697cdd
Hue
230°
blue
Saturation
63%
vivid
Lightness
64%
balanced
Brightness
87%
HSV value
Perceived
52%
weighted brightness
Luminance
0.2264
WCAG relative
Temperature
Cool
89/100 cool
Color family
Blue
Tone
Vivid
Best ink
Black
5.53:1
Closest name
Royal Blue
ΔE2000 7.7
Where it sits
Hue230° of 360°
Saturation63%
Lightness64%
Temperature
Warm ← → Cool89% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#697cdd
RGBrgb(105, 124, 221)
HSLhsl(230, 63%, 64%)
CMYKcmyk(53%, 44%, 0%, 13%)
LABlab(54.7 20.2 -51.9)
LCHlch(54.7 55.6 291.3)
OKLCHoklch(0.617 0.148 273.0)
Decimal6913245
Display P3color(display-p3 0.412 0.486 0.867)

Copy-ready code

/* CSS */
color: #697cdd;
background-color: #697cdd;
/* Tailwind (arbitrary) */
class="text-[#697cdd] bg-[#697cdd]"
/* SCSS */
$brand: #697cdd;
/* SwiftUI */
Color(red: 0.412, green: 0.486, blue: 0.867)
/* Android */
Color.parseColor("#697cdd")
/* Flutter */
Color(0xFF697CDD)
/* Python / OpenCV (BGR) */
(221, 124, 105)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #697cdd · 5.53:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.80:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.53:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #697cdd as text scores 3.80:1 on white and 5.53:1 on black.

Accessibility — WCAG contrast

Aa
#697cdd on white: 3.80:1
AA ✗ fail · AA-large · AAA
Aa
#697cdd on black: 5.53:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #5388E1
deuteranopia · #467EDB
tritanopia · #3391A2

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #697cdd is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F4F5FB
#E8EBF7
#CBD1F0
#A4AFEA
#697cdd
#485FD5
#2D46C8
#263BA6
#1E2F85
#1A2561
#10173C
Base = 400Lightest = 50 · #F4F5FBDarkest = 950 · #10173C
:root {
  --brand-50: #F4F5FB;
  --brand-100: #E8EBF7;
  --brand-200: #CBD1F0;
  --brand-300: #A4AFEA;
  --brand-400: #697cdd;
  --brand-500: #485FD5;
  --brand-600: #2D46C8;
  --brand-700: #263BA6;
  --brand-800: #1E2F85;
  --brand-900: #1A2561;
  --brand-950: #10173C;
  --brand: #697cdd;
  --brand-ink: #000000;
}

Colors that work with #697cdd

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F4F5FA
Tinted page background
Border#C0C7ED
Hairlines and dividers
Muted text#4B589B
Captions on the surface
Accent#AB7221
Second voice, not a rival
Dark variant#182568
Hover, pressed, headers
Light variant#EAEDFA
Selected rows, tints
Dark surface#141624
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #697cdd

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#DDCA69
Analogous left#69B6DD
Analogous right#9069DD
Split-complement 1#DD9069
Split-complement 2#B6DD69
Triadic 1#DD697C
Triadic 2#7CDD69
Tetradic#DD69B6

RGB percentages

Red41.2%
Green48.6%
Blue86.7%

CMYK percentages

Cyan52.5%
Magenta43.9%
Yellow0.0%
Key (black)13.3%

Color previews

#697cdd text on a black background

contrast 5.53:1

Card sample

#697cdd text on a white background

contrast 3.80:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #697cdd;
Background color
Panel with #697cdd background
background-color: #697cdd;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #697cdd;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(105, 124, 221, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(105, 124, 221, 0.45);
Border & gradient
Gradient panel
border: 3px solid #697cdd;
background: linear-gradient(135deg, #697cdd, #A369DD);

Monochromatic scale

Palettes built from #697cdd

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#697cdd in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
TechnologyFinanceHealthcareEnterprise SaaS
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#697cdd, answered

What color is #697cdd?

#697cdd is a balanced vivid blue, closest to Royal Blue (ΔE2000 7.7). It sits at 230° on the hue wheel with 63% saturation and 64% lightness, which reads as cool.

What is the RGB value of #697cdd?

rgb(105, 124, 221) — 105 red, 124 green and 221 blue out of 255, or 41.2% / 48.6% / 86.7% by channel.

Is #697cdd a light or a dark color?

It is a mid-tone. Relative luminance is 0.2264 and perceived brightness is 52%, so black text on it reaches 5.53:1.

Should I use black or white text on #697cdd?

Black. It scores 5.53:1 against #697cdd, versus 3.80:1 for white — AA at any size.

What is the complementary color of #697cdd?

#DDCA69 sits directly opposite on the wheel. Softer options are the split-complements #DD9069 and #B6DD69, which give the same contrast with far less vibration.

What colors go well with #697cdd?

For interface work: #F4F5FA as the surface, #C0C7ED for borders, #4B589B for secondary text, #AB7221 as an accent and #182568 for hover and pressed states. For a palette, the analogous pair #69B6DD and #9069DD stays calm, while #DDCA69 is the loudest partner.

What is #697cdd in CMYK for printing?

cmyk(53%, 44%, 0%, 13%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #697cdd warm or cool?

Cool — it scores 89 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #8169DD; nudged cooler, #6792DF.

Work with #697cdd in the Color Lab