#72097b
a dark, electric magenta / pink · warm · closest name: purple
RGB
114, 9, 123
HSL
295°, 86%, 26%
CMYK
7, 93, 0, 52
Luminance
0.0520
Every format
| HEX | #72097b |
| RGB | rgb(114, 9, 123) |
| HSL | hsl(295, 86%, 26%) |
| CMYK | cmyk(7%, 93%, 0%, 52%) |
| LAB | lab(27.3 54.1 -37.5) |
| LCH | lch(27.3 65.8 325.3) |
| OKLCH | oklch(0.398 0.179 324.3) |
Copy-ready code
/* CSS */
color: #72097b;
background-color: #72097b;
/* Tailwind (arbitrary) */
class="text-[#72097b] bg-[#72097b]"
/* SCSS */
$brand: #72097b;
/* SwiftUI */
Color(red: 0.447, green: 0.035, blue: 0.482)
/* Android */
Color.parseColor("#72097b")Accessibility — WCAG contrast
Aa
#72097b on white: 10.29:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#72097b on black: 2.04:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red44.7%
Green3.5%
Blue48.2%
CMYK percentages
Cyan7.3%
Magenta92.7%
Yellow0.0%
Key (black)51.8%
Color previews
#72097b text on a black background
contrast 2.04:1
Card sample
#72097b text on a white background
contrast 10.29:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #72097b;
Background color
Panel with #72097b background
background-color: #72097b;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #72097b;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(114, 9, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(114, 9, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #72097b; background: linear-gradient(135deg, #72097b, #7B0938);