#720f49
a dark, electric magenta / pink · warm · closest name: purple
RGB
114, 15, 73
HSL
325°, 77%, 25%
CMYK
0, 87, 36, 55
Luminance
0.0440
Every format
| HEX | #720f49 |
| RGB | rgb(114, 15, 73) |
| HSL | hsl(325, 77%, 25%) |
| CMYK | cmyk(0%, 87%, 36%, 55%) |
| LAB | lab(25.0 45.4 -8.4) |
| LCH | lch(25.0 46.2 349.5) |
| OKLCH | oklch(0.372 0.141 351.1) |
Copy-ready code
/* CSS */
color: #720f49;
background-color: #720f49;
/* Tailwind (arbitrary) */
class="text-[#720f49] bg-[#720f49]"
/* SCSS */
$brand: #720f49;
/* SwiftUI */
Color(red: 0.447, green: 0.059, blue: 0.286)
/* Android */
Color.parseColor("#720f49")Accessibility — WCAG contrast
Aa
#720f49 on white: 11.17:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#720f49 on black: 1.88:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red44.7%
Green5.9%
Blue28.6%
CMYK percentages
Cyan0.0%
Magenta86.8%
Yellow36.0%
Key (black)55.3%
Color previews
#720f49 text on a black background
contrast 1.88:1
Card sample
#720f49 text on a white background
contrast 11.17:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #720f49;
Background color
Panel with #720f49 background
background-color: #720f49;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #720f49;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(114, 15, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(114, 15, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #720f49; background: linear-gradient(135deg, #720f49, #72170F);