#730d73
a dark, electric magenta / pink · warm · closest name: purple
RGB
115, 13, 115
HSL
300°, 80%, 25%
CMYK
0, 89, 0, 55
Luminance
0.0517
Every format
| HEX | #730d73 |
| RGB | rgb(115, 13, 115) |
| HSL | hsl(300, 80%, 25%) |
| CMYK | cmyk(0%, 89%, 0%, 55%) |
| LAB | lab(27.2 52.2 -32.5) |
| LCH | lch(27.2 61.5 328.1) |
| OKLCH | oklch(0.396 0.171 328.2) |
Copy-ready code
/* CSS */
color: #730d73;
background-color: #730d73;
/* Tailwind (arbitrary) */
class="text-[#730d73] bg-[#730d73]"
/* SCSS */
$brand: #730d73;
/* SwiftUI */
Color(red: 0.451, green: 0.051, blue: 0.451)
/* Android */
Color.parseColor("#730d73")Accessibility — WCAG contrast
Aa
#730d73 on white: 10.32:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#730d73 on black: 2.03:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red45.1%
Green5.1%
Blue45.1%
CMYK percentages
Cyan0.0%
Magenta88.7%
Yellow0.0%
Key (black)54.9%
Color previews
#730d73 text on a black background
contrast 2.03:1
Card sample
#730d73 text on a white background
contrast 10.32:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #730d73;
Background color
Panel with #730d73 background
background-color: #730d73;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #730d73;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(115, 13, 115, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(115, 13, 115, 0.45);
Border & gradient
Gradient panel
border: 3px solid #730d73; background: linear-gradient(135deg, #730d73, #730D2F);