#740d48
a dark, electric magenta / pink · warm · closest name: purple
RGB
116, 13, 72
HSL
326°, 80%, 25%
CMYK
0, 89, 38, 55
Luminance
0.0447
Every format
| HEX | #740d48 |
| RGB | rgb(116, 13, 72) |
| HSL | hsl(326, 80%, 25%) |
| CMYK | cmyk(0%, 89%, 38%, 55%) |
| LAB | lab(25.2 46.3 -7.4) |
| LCH | lch(25.2 46.9 351.0) |
| OKLCH | oklch(0.374 0.144 352.4) |
Copy-ready code
/* CSS */
color: #740d48;
background-color: #740d48;
/* Tailwind (arbitrary) */
class="text-[#740d48] bg-[#740d48]"
/* SCSS */
$brand: #740d48;
/* SwiftUI */
Color(red: 0.455, green: 0.051, blue: 0.282)
/* Android */
Color.parseColor("#740d48")Accessibility — WCAG contrast
Aa
#740d48 on white: 11.09:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#740d48 on black: 1.89:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red45.5%
Green5.1%
Blue28.2%
CMYK percentages
Cyan0.0%
Magenta88.8%
Yellow37.9%
Key (black)54.5%
Color previews
#740d48 text on a black background
contrast 1.89:1
Card sample
#740d48 text on a white background
contrast 11.09:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #740d48;
Background color
Panel with #740d48 background
background-color: #740d48;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #740d48;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(116, 13, 72, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(116, 13, 72, 0.45);
Border & gradient
Gradient panel
border: 3px solid #740d48; background: linear-gradient(135deg, #740d48, #74170D);