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#74ac49

a balanced, soft green · neutral · closest name: Olive Drab

RGB
116, 172, 73
HSL
94°, 40%, 48%
CMYK
33, 0, 58, 33
Luminance
0.3370

At a glance

Every number on this page in one read: what #74ac49 is made of, how bright it looks, and which way it leans.

Hex
#74ac49
Hue
94°
green
Saturation
40%
soft
Lightness
48%
balanced
Brightness
67%
HSV value
Perceived
58%
weighted brightness
Luminance
0.3370
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Green
Tone
Soft
Best ink
Black
7.74:1
Closest name
Olive Drab
ΔE2000 10
Where it sits
Hue94° of 360°
Saturation40%
Lightness48%
Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#74ac49
RGBrgb(116, 172, 73)
HSLhsl(94, 40%, 48%)
CMYKcmyk(33%, 0%, 58%, 33%)
LABlab(64.7 -35.7 44.4)
LCHlch(64.7 57.0 128.8)
OKLCHoklch(0.684 0.144 133.5)
Decimal7646281
Display P3color(display-p3 0.455 0.675 0.286)

Copy-ready code

/* CSS */
color: #74ac49;
background-color: #74ac49;
/* Tailwind (arbitrary) */
class="text-[#74ac49] bg-[#74ac49]"
/* SCSS */
$brand: #74ac49;
/* SwiftUI */
Color(red: 0.455, green: 0.675, blue: 0.286)
/* Android */
Color.parseColor("#74ac49")
/* Flutter */
Color(0xFF74AC49)
/* Python / OpenCV (BGR) */
(73, 172, 116)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #74ac49 · 7.74:1
Use #000000AAA at every size.
Aa
White text · 2.71:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.74:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #74ac49 as text scores 2.71:1 on white and 7.74:1 on black.

Accessibility — WCAG contrast

Aa
#74ac49 on white: 2.71:1
AA ✗ fail · AA-large · AAA
Aa
#74ac49 on black: 7.74:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #B2A03F
deuteranopia · #AA9B50
tritanopia · #74A696

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #74ac49 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F7FAF5
#EFF5EB
#DCEAD2
#C4DEB0
#A6CD89
#89BC61
#74ac49
#618F3D
#4D7331
#3A5426
#243418
Base = 600Lightest = 50 · #F7FAF5Darkest = 950 · #243418
:root {
  --brand-50: #F7FAF5;
  --brand-100: #EFF5EB;
  --brand-200: #DCEAD2;
  --brand-300: #C4DEB0;
  --brand-400: #A6CD89;
  --brand-500: #89BC61;
  --brand-600: #74ac49;
  --brand-700: #618F3D;
  --brand-800: #4D7331;
  --brand-900: #3A5426;
  --brand-950: #243418;
  --brand: #74ac49;
  --brand-ink: #000000;
}

Colors that work with #74ac49

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F7FAF4
Tinted page background
Border#D4E7C6
Hairlines and dividers
Muted text#6E9B4B
Captions on the surface
Accent#6644B1
Second voice, not a rival
Dark variant#3C5A26
Hover, pressed, headers
Light variant#F2F7ED
Selected rows, tints
Dark surface#1B2414
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #74ac49

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#8149AC
Analogous left#A5AC49
Analogous right#49AC4F
Split-complement 1#4F49AC
Split-complement 2#AC49A5
Triadic 1#4974AC
Triadic 2#AC4974
Tetradic#49A5AC

RGB percentages

Red45.5%
Green67.5%
Blue28.6%

CMYK percentages

Cyan32.6%
Magenta0.0%
Yellow57.6%
Key (black)32.5%

Color previews

#74ac49 text on a black background

contrast 7.74:1

Card sample

#74ac49 text on a white background

contrast 2.71:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #74ac49;
Background color
Panel with #74ac49 background
background-color: #74ac49;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #74ac49;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(116, 172, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(116, 172, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #74ac49;
background: linear-gradient(135deg, #74ac49, #49AC60);

Monochromatic scale

Palettes built from #74ac49

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#74ac49 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
SustainabilityFinanceHealth and wellnessAgriculture
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#74ac49, answered

What color is #74ac49?

#74ac49 is a balanced soft green, closest to Olive Drab (ΔE2000 10). It sits at 94° on the hue wheel with 40% saturation and 48% lightness, which reads as neutral.

What is the RGB value of #74ac49?

rgb(116, 172, 73) — 116 red, 172 green and 73 blue out of 255, or 45.5% / 67.5% / 28.6% by channel.

Is #74ac49 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3370 and perceived brightness is 58%, so black text on it reaches 7.74:1.

Should I use black or white text on #74ac49?

Black. It scores 7.74:1 against #74ac49, versus 2.71:1 for white — AAA at any size.

What is the complementary color of #74ac49?

#8149AC sits directly opposite on the wheel. Softer options are the split-complements #4F49AC and #AC49A5, which give the same contrast with far less vibration.

What colors go well with #74ac49?

For interface work: #F7FAF4 as the surface, #D4E7C6 for borders, #6E9B4B for secondary text, #6644B1 as an accent and #3C5A26 for hover and pressed states. For a palette, the analogous pair #A5AC49 and #49AC4F stays calm, while #8149AC is the loudest partner.

What is #74ac49 in CMYK for printing?

cmyk(33%, 0%, 58%, 33%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #74ac49 warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #98AC49; nudged cooler, #4EAE47.

Work with #74ac49 in the Color Lab