#97074f
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 7, 79
HSL
330°, 91%, 31%
CMYK
0, 95, 48, 41
Luminance
0.0730
Every format
| HEX | #97074f |
| RGB | rgb(151, 7, 79) |
| HSL | hsl(330, 91%, 31%) |
| CMYK | cmyk(0%, 95%, 48%, 41%) |
| LAB | lab(32.5 56.7 -0.4) |
| LCH | lch(32.5 56.7 359.6) |
| OKLCH | oklch(0.441 0.175 359.9) |
Copy-ready code
/* CSS */
color: #97074f;
background-color: #97074f;
/* Tailwind (arbitrary) */
class="text-[#97074f] bg-[#97074f]"
/* SCSS */
$brand: #97074f;
/* SwiftUI */
Color(red: 0.592, green: 0.027, blue: 0.310)
/* Android */
Color.parseColor("#97074f")Accessibility — WCAG contrast
Aa
#97074f on white: 8.54:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#97074f on black: 2.46:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green2.7%
Blue31.0%
CMYK percentages
Cyan0.0%
Magenta95.4%
Yellow47.7%
Key (black)40.8%
Color previews
#97074f text on a black background
contrast 2.46:1
Card sample
#97074f text on a white background
contrast 8.54:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #97074f;
Background color
Panel with #97074f background
background-color: #97074f;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #97074f;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 7, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 7, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #97074f; background: linear-gradient(135deg, #97074f, #971F07);