#970b49
a dark, electric magenta / pink · warm · closest name: firebrick
RGB
151, 11, 73
HSL
333°, 86%, 32%
CMYK
0, 93, 52, 41
Luminance
0.0730
Every format
| HEX | #970b49 |
| RGB | rgb(151, 11, 73) |
| HSL | hsl(333, 86%, 32%) |
| CMYK | cmyk(0%, 93%, 52%, 41%) |
| LAB | lab(32.5 55.6 3.6) |
| LCH | lch(32.5 55.7 3.7) |
| OKLCH | oklch(0.440 0.171 3.2) |
Copy-ready code
/* CSS */
color: #970b49;
background-color: #970b49;
/* Tailwind (arbitrary) */
class="text-[#970b49] bg-[#970b49]"
/* SCSS */
$brand: #970b49;
/* SwiftUI */
Color(red: 0.592, green: 0.043, blue: 0.286)
/* Android */
Color.parseColor("#970b49")Accessibility — WCAG contrast
Aa
#970b49 on white: 8.54:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970b49 on black: 2.46:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green4.3%
Blue28.6%
CMYK percentages
Cyan0.0%
Magenta92.7%
Yellow51.7%
Key (black)40.8%
Color previews
#970b49 text on a black background
contrast 2.46:1
Card sample
#970b49 text on a white background
contrast 8.54:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970b49;
Background color
Panel with #970b49 background
background-color: #970b49;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970b49;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 11, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 11, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970b49; background: linear-gradient(135deg, #970b49, #972A0B);