#970baf
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 11, 175
HSL
291°, 88%, 37%
CMYK
14, 94, 0, 31
Luminance
0.0991
Every format
| HEX | #970baf |
| RGB | rgb(151, 11, 175) |
| HSL | hsl(291, 88%, 37%) |
| CMYK | cmyk(14%, 94%, 0%, 31%) |
| LAB | lab(37.7 69.0 -52.3) |
| LCH | lch(37.7 86.6 322.8) |
| OKLCH | oklch(0.494 0.231 320.4) |
Copy-ready code
/* CSS */
color: #970baf;
background-color: #970baf;
/* Tailwind (arbitrary) */
class="text-[#970baf] bg-[#970baf]"
/* SCSS */
$brand: #970baf;
/* SwiftUI */
Color(red: 0.592, green: 0.043, blue: 0.686)
/* Android */
Color.parseColor("#970baf")Accessibility — WCAG contrast
Aa
#970baf on white: 7.04:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970baf on black: 2.98:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green4.3%
Blue68.6%
CMYK percentages
Cyan13.7%
Magenta93.7%
Yellow0.0%
Key (black)31.4%
Color previews
#970baf text on a black background
contrast 2.98:1
Card sample
#970baf text on a white background
contrast 7.04:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970baf;
Background color
Panel with #970baf background
background-color: #970baf;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970baf;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 11, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 11, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970baf; background: linear-gradient(135deg, #970baf, #AF0B5A);