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#970bbc

a dark, electric violet · neutral · closest name: Dark Violet

RGB
151, 11, 188
HSL
288°, 89%, 39%
CMYK
20, 94, 0, 26
Luminance
0.1045

At a glance

Every number on this page in one read: what #970bbc is made of, how bright it looks, and which way it leans.

Hex
#970bbc
Hue
288°
violet
Saturation
89%
electric
Lightness
39%
dark
Brightness
74%
HSV value
Perceived
41%
weighted brightness
Luminance
0.1045
WCAG relative
Temperature
Neutral
57/100 cool
Color family
Violet
Tone
Electric
Best ink
White
6.80:1
Closest name
Dark Violet
ΔE2000 3.4
Where it sits
Hue288° of 360°
Saturation89%
Lightness39%
Temperature
Warm ← → Cool57% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#970bbc
RGBrgb(151, 11, 188)
HSLhsl(288, 89%, 39%)
CMYKcmyk(20%, 94%, 0%, 26%)
LABlab(38.6 71.3 -58.5)
LCHlch(38.6 92.2 320.6)
OKLCHoklch(0.504 0.241 316.7)
Decimal9898940
Display P3color(display-p3 0.592 0.043 0.737)

Copy-ready code

/* CSS */
color: #970bbc;
background-color: #970bbc;
/* Tailwind (arbitrary) */
class="text-[#970bbc] bg-[#970bbc]"
/* SCSS */
$brand: #970bbc;
/* SwiftUI */
Color(red: 0.592, green: 0.043, blue: 0.737)
/* Android */
Color.parseColor("#970bbc")
/* Flutter */
Color(0xFF970BBC)
/* Python / OpenCV (BGR) */
(188, 11, 151)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #970bbc · 6.80:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 6.80:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.09:1
AA fail · AA large pass · AAA fail
Reading the other direction: #970bbc as text scores 6.80:1 on white and 3.09:1 on black.

Accessibility — WCAG contrast

Aa
#970bbc on white: 6.80:1
AA ✓ pass · AA-large · AAA
Aa
#970bbc on black: 3.09:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #0054C0
deuteranopia · #065EB9
tritanopia · #95416E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #970bbc is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF2FD
#F6E5FB
#EDC4F8
#E495F9
#D660F6
#C92BF3
#BA0EE7
#970bbc
#7C099A
#5A0B6F
#380746
Base = 700Lightest = 50 · #FBF2FDDarkest = 950 · #380746
:root {
  --brand-50: #FBF2FD;
  --brand-100: #F6E5FB;
  --brand-200: #EDC4F8;
  --brand-300: #E495F9;
  --brand-400: #D660F6;
  --brand-500: #C92BF3;
  --brand-600: #BA0EE7;
  --brand-700: #970bbc;
  --brand-800: #7C099A;
  --brand-900: #5A0B6F;
  --brand-950: #380746;
  --brand: #970bbc;
  --brand-ink: #ffffff;
}

Colors that work with #970bbc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F4FA
Tinted page background
Border#E3C0ED
Hairlines and dividers
Muted text#8A4B9B
Captions on the surface
Accent#5EC507
Second voice, not a rival
Dark variant#610778
Hover, pressed, headers
Light variant#F9E7FE
Selected rows, tints
Dark surface#211424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #970bbc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#30BC0B
Analogous left#3F0BBC
Analogous right#BC0B88
Split-complement 1#88BC0B
Split-complement 2#0BBC3F
Triadic 1#BC970B
Triadic 2#0BBC97
Tetradic#BC3F0B

RGB percentages

Red59.2%
Green4.3%
Blue73.7%

CMYK percentages

Cyan19.7%
Magenta94.1%
Yellow0.0%
Key (black)26.3%

Color previews

#970bbc text on a black background

contrast 3.09:1

Card sample

#970bbc text on a white background

contrast 6.80:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #970bbc;
Background color
Panel with #970bbc background
background-color: #970bbc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #970bbc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(151, 11, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 11, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970bbc;
background: linear-gradient(135deg, #970bbc, #BC0B6B);

Monochromatic scale

Palettes built from #970bbc

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#970bbc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#970bbc, answered

What color is #970bbc?

#970bbc is a dark electric violet, closest to Dark Violet (ΔE2000 3.4). It sits at 288° on the hue wheel with 89% saturation and 39% lightness, which reads as neutral.

What is the RGB value of #970bbc?

rgb(151, 11, 188) — 151 red, 11 green and 188 blue out of 255, or 59.2% / 4.3% / 73.7% by channel.

Is #970bbc a light or a dark color?

It is a dark color. Relative luminance is 0.1045 and perceived brightness is 41%, so white text on it reaches 6.80:1.

Should I use black or white text on #970bbc?

White. It scores 6.80:1 against #970bbc, versus 3.09:1 for black — AA at any size.

What is the complementary color of #970bbc?

#30BC0B sits directly opposite on the wheel. Softer options are the split-complements #88BC0B and #0BBC3F, which give the same contrast with far less vibration.

What colors go well with #970bbc?

For interface work: #F9F4FA as the surface, #E3C0ED for borders, #8A4B9B for secondary text, #5EC507 as an accent and #610778 for hover and pressed states. For a palette, the analogous pair #3F0BBC and #BC0B88 stays calm, while #30BC0B is the loudest partner.

What is #970bbc in CMYK for printing?

cmyk(20%, 94%, 0%, 26%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #970bbc warm or cool?

Neutral — it scores 57 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BC0BA0; nudged cooler, #5609BE.

Work with #970bbc in the Color Lab