#970da4
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 13, 164
HSL
295°, 85%, 35%
CMYK
8, 92, 0, 36
Luminance
0.0955
Every format
| HEX | #970da4 |
| RGB | rgb(151, 13, 164) |
| HSL | hsl(295, 85%, 35%) |
| CMYK | cmyk(8%, 92%, 0%, 36%) |
| LAB | lab(37.0 66.9 -46.8) |
| LCH | lch(37.0 81.6 325.0) |
| OKLCH | oklch(0.487 0.222 323.9) |
Copy-ready code
/* CSS */
color: #970da4;
background-color: #970da4;
/* Tailwind (arbitrary) */
class="text-[#970da4] bg-[#970da4]"
/* SCSS */
$brand: #970da4;
/* SwiftUI */
Color(red: 0.592, green: 0.051, blue: 0.643)
/* Android */
Color.parseColor("#970da4")Accessibility — WCAG contrast
Aa
#970da4 on white: 7.22:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970da4 on black: 2.91:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green5.1%
Blue64.3%
CMYK percentages
Cyan7.9%
Magenta92.1%
Yellow0.0%
Key (black)35.7%
Color previews
#970da4 text on a black background
contrast 2.91:1
Card sample
#970da4 text on a white background
contrast 7.22:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970da4;
Background color
Panel with #970da4 background
background-color: #970da4;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970da4;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 13, 164, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 13, 164, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970da4; background: linear-gradient(135deg, #970da4, #A40D4C);