#970e7c
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 14, 124
HSL
312°, 83%, 32%
CMYK
0, 91, 18, 41
Luminance
0.0835
Every format
| HEX | #970e7c |
| RGB | rgb(151, 14, 124) |
| HSL | hsl(312, 83%, 32%) |
| CMYK | cmyk(0%, 91%, 18%, 41%) |
| LAB | lab(34.7 60.7 -25.9) |
| LCH | lch(34.7 66.0 336.9) |
| OKLCH | oklch(0.463 0.194 338.7) |
Copy-ready code
/* CSS */
color: #970e7c;
background-color: #970e7c;
/* Tailwind (arbitrary) */
class="text-[#970e7c] bg-[#970e7c]"
/* SCSS */
$brand: #970e7c;
/* SwiftUI */
Color(red: 0.592, green: 0.055, blue: 0.486)
/* Android */
Color.parseColor("#970e7c")Accessibility — WCAG contrast
Aa
#970e7c on white: 7.87:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970e7c on black: 2.67:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green5.5%
Blue48.6%
CMYK percentages
Cyan0.0%
Magenta90.7%
Yellow17.9%
Key (black)40.8%
Color previews
#970e7c text on a black background
contrast 2.67:1
Card sample
#970e7c text on a white background
contrast 7.87:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970e7c;
Background color
Panel with #970e7c background
background-color: #970e7c;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970e7c;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 14, 124, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 14, 124, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970e7c; background: linear-gradient(135deg, #970e7c, #970E21);