#970eb0
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 14, 176
HSL
291°, 85%, 37%
CMYK
14, 92, 0, 31
Luminance
0.1003
Every format
| HEX | #970eb0 |
| RGB | rgb(151, 14, 176) |
| HSL | hsl(291, 85%, 37%) |
| CMYK | cmyk(14%, 92%, 0%, 31%) |
| LAB | lab(37.9 68.8 -52.6) |
| LCH | lch(37.9 86.6 322.6) |
| OKLCH | oklch(0.496 0.231 320.1) |
Copy-ready code
/* CSS */
color: #970eb0;
background-color: #970eb0;
/* Tailwind (arbitrary) */
class="text-[#970eb0] bg-[#970eb0]"
/* SCSS */
$brand: #970eb0;
/* SwiftUI */
Color(red: 0.592, green: 0.055, blue: 0.690)
/* Android */
Color.parseColor("#970eb0")Accessibility — WCAG contrast
Aa
#970eb0 on white: 6.99:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#970eb0 on black: 3.01:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green5.5%
Blue69.0%
CMYK percentages
Cyan14.2%
Magenta92.0%
Yellow0.0%
Key (black)31.0%
Color previews
#970eb0 text on a black background
contrast 3.01:1
Card sample
#970eb0 text on a white background
contrast 6.99:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970eb0;
Background color
Panel with #970eb0 background
background-color: #970eb0;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970eb0;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 14, 176, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 14, 176, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970eb0; background: linear-gradient(135deg, #970eb0, #B00E5D);