#970eb1
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 14, 177
HSL
290°, 85%, 38%
CMYK
15, 92, 0, 31
Luminance
0.1007
Every format
| HEX | #970eb1 |
| RGB | rgb(151, 14, 177) |
| HSL | hsl(290, 85%, 38%) |
| CMYK | cmyk(15%, 92%, 0%, 31%) |
| LAB | lab(38.0 69.0 -53.0) |
| LCH | lch(38.0 87.0 322.4) |
| OKLCH | oklch(0.496 0.231 319.8) |
Copy-ready code
/* CSS */
color: #970eb1;
background-color: #970eb1;
/* Tailwind (arbitrary) */
class="text-[#970eb1] bg-[#970eb1]"
/* SCSS */
$brand: #970eb1;
/* SwiftUI */
Color(red: 0.592, green: 0.055, blue: 0.694)
/* Android */
Color.parseColor("#970eb1")Accessibility — WCAG contrast
Aa
#970eb1 on white: 6.97:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#970eb1 on black: 3.01:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green5.5%
Blue69.4%
CMYK percentages
Cyan14.7%
Magenta92.1%
Yellow0.0%
Key (black)30.6%
Color previews
#970eb1 text on a black background
contrast 3.01:1
Card sample
#970eb1 text on a white background
contrast 6.97:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970eb1;
Background color
Panel with #970eb1 background
background-color: #970eb1;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970eb1;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 14, 177, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 14, 177, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970eb1; background: linear-gradient(135deg, #970eb1, #B10E5F);