#970fad
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 15, 173
HSL
292°, 84%, 37%
CMYK
13, 91, 0, 32
Luminance
0.0994
Every format
| HEX | #970fad |
| RGB | rgb(151, 15, 173) |
| HSL | hsl(292, 84%, 37%) |
| CMYK | cmyk(13%, 91%, 0%, 32%) |
| LAB | lab(37.7 68.1 -51.0) |
| LCH | lch(37.7 85.1 323.2) |
| OKLCH | oklch(0.494 0.228 321.0) |
Copy-ready code
/* CSS */
color: #970fad;
background-color: #970fad;
/* Tailwind (arbitrary) */
class="text-[#970fad] bg-[#970fad]"
/* SCSS */
$brand: #970fad;
/* SwiftUI */
Color(red: 0.592, green: 0.059, blue: 0.678)
/* Android */
Color.parseColor("#970fad")Accessibility — WCAG contrast
Aa
#970fad on white: 7.03:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970fad on black: 2.99:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green5.9%
Blue67.8%
CMYK percentages
Cyan12.7%
Magenta91.3%
Yellow0.0%
Key (black)32.2%
Color previews
#970fad text on a black background
contrast 2.99:1
Card sample
#970fad text on a white background
contrast 7.03:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970fad;
Background color
Panel with #970fad background
background-color: #970fad;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970fad;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 15, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 15, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970fad; background: linear-gradient(135deg, #970fad, #AD0F5A);