#aa40bf
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
170, 64, 191
HSL
290°, 50%, 50%
CMYK
11, 67, 0, 25
Luminance
0.1597
Every format
| HEX | #aa40bf |
| RGB | rgb(170, 64, 191) |
| HSL | hsl(290, 50%, 50%) |
| CMYK | cmyk(11%, 67%, 0%, 25%) |
| LAB | lab(46.9 60.6 -46.7) |
| LCH | lch(46.9 76.5 322.4) |
| OKLCH | oklch(0.569 0.205 320.6) |
Copy-ready code
/* CSS */
color: #aa40bf;
background-color: #aa40bf;
/* Tailwind (arbitrary) */
class="text-[#aa40bf] bg-[#aa40bf]"
/* SCSS */
$brand: #aa40bf;
/* SwiftUI */
Color(red: 0.667, green: 0.251, blue: 0.749)
/* Android */
Color.parseColor("#aa40bf")Accessibility — WCAG contrast
Aa
#aa40bf on white: 5.01:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#aa40bf on black: 4.19:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red66.7%
Green25.1%
Blue74.9%
CMYK percentages
Cyan11.0%
Magenta66.5%
Yellow0.0%
Key (black)25.1%
Color previews
#aa40bf text on a black background
contrast 4.19:1
Card sample
#aa40bf text on a white background
contrast 5.01:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #aa40bf;
Background color
Panel with #aa40bf background
background-color: #aa40bf;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #aa40bf;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(170, 64, 191, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(170, 64, 191, 0.45);
Border & gradient
Gradient panel
border: 3px solid #aa40bf; background: linear-gradient(135deg, #aa40bf, #BF407F);