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#ab77fd

a light, electric violet · cool · closest name: Medium Purple

RGB
171, 119, 253
HSL
263°, 97%, 73%
CMYK
32, 53, 0, 1
Luminance
0.2894

At a glance

Every number on this page in one read: what #ab77fd is made of, how bright it looks, and which way it leans.

Hex
#ab77fd
Hue
263°
violet
Saturation
97%
electric
Lightness
73%
light
Brightness
99%
HSV value
Perceived
61%
weighted brightness
Luminance
0.2894
WCAG relative
Temperature
Cool
70/100 cool
Color family
Violet
Tone
Electric
Best ink
Black
6.79:1
Closest name
Medium Purple
ΔE2000 6.3
Where it sits
Hue263° of 360°
Saturation97%
Lightness73%
Temperature
Warm ← → Cool70% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ab77fd
RGBrgb(171, 119, 253)
HSLhsl(263, 97%, 73%)
CMYKcmyk(32%, 53%, 0%, 1%)
LABlab(60.7 47.4 -59.7)
LCHlch(60.7 76.2 308.5)
OKLCHoklch(0.681 0.193 299.1)
Decimal11237373
Display P3color(display-p3 0.671 0.467 0.992)

Copy-ready code

/* CSS */
color: #ab77fd;
background-color: #ab77fd;
/* Tailwind (arbitrary) */
class="text-[#ab77fd] bg-[#ab77fd]"
/* SCSS */
$brand: #ab77fd;
/* SwiftUI */
Color(red: 0.671, green: 0.467, blue: 0.992)
/* Android */
Color.parseColor("#ab77fd")
/* Flutter */
Color(0xFFAB77FD)
/* Python / OpenCV (BGR) */
(253, 119, 171)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ab77fd · 6.79:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.09:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.79:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ab77fd as text scores 3.09:1 on white and 6.79:1 on black.

Accessibility — WCAG contrast

Aa
#ab77fd on white: 3.09:1
AA ✗ fail · AA-large · AAA
Aa
#ab77fd on black: 6.79:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #4292FF
deuteranopia · #5291FA
tritanopia · #9A91AF

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ab77fd is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F6F1FD
#EDE4FC
#D7C1FB
#ab77fd
#9959FD
#7622FC
#6004F1
#5003C9
#4002A1
#310774
#1F0448
Base = 300Lightest = 50 · #F6F1FDDarkest = 950 · #1F0448
:root {
  --brand-50: #F6F1FD;
  --brand-100: #EDE4FC;
  --brand-200: #D7C1FB;
  --brand-300: #ab77fd;
  --brand-400: #9959FD;
  --brand-500: #7622FC;
  --brand-600: #6004F1;
  --brand-700: #5003C9;
  --brand-800: #4002A1;
  --brand-900: #310774;
  --brand-950: #1F0448;
  --brand: #ab77fd;
  --brand-ink: #000000;
}

Colors that work with #ab77fd

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F7F4FA
Tinted page background
Border#D1C0ED
Hairlines and dividers
Muted text#6A4B9B
Captions on the surface
Accent#B0CC00
Second voice, not a rival
Dark variant#32027E
Hover, pressed, headers
Light variant#EFE6FF
Selected rows, tints
Dark surface#1A1424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ab77fd

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#C9FD77
Analogous left#7786FD
Analogous right#EE77FD
Split-complement 1#FDEE77
Split-complement 2#86FD77
Triadic 1#FDAB77
Triadic 2#77FDAB
Tetradic#FD7786

RGB percentages

Red67.1%
Green46.7%
Blue99.2%

CMYK percentages

Cyan32.4%
Magenta53.0%
Yellow0.0%
Key (black)0.8%

Color previews

#ab77fd text on a black background

contrast 6.79:1

Card sample

#ab77fd text on a white background

contrast 3.09:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ab77fd;
Background color
Panel with #ab77fd background
background-color: #ab77fd;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ab77fd;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(171, 119, 253, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(171, 119, 253, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ab77fd;
background: linear-gradient(135deg, #ab77fd, #FD77F6);

Monochromatic scale

Palettes built from #ab77fd

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ab77fd in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#ab77fd, answered

What color is #ab77fd?

#ab77fd is a light electric violet, closest to Medium Purple (ΔE2000 6.3). It sits at 263° on the hue wheel with 97% saturation and 73% lightness, which reads as cool.

What is the RGB value of #ab77fd?

rgb(171, 119, 253) — 171 red, 119 green and 253 blue out of 255, or 67.1% / 46.7% / 99.2% by channel.

Is #ab77fd a light or a dark color?

It is a mid-tone. Relative luminance is 0.2894 and perceived brightness is 61%, so black text on it reaches 6.79:1.

Should I use black or white text on #ab77fd?

Black. It scores 6.79:1 against #ab77fd, versus 3.09:1 for white — AA at any size.

What is the complementary color of #ab77fd?

#C9FD77 sits directly opposite on the wheel. Softer options are the split-complements #FDEE77 and #86FD77, which give the same contrast with far less vibration.

What colors go well with #ab77fd?

For interface work: #F7F4FA as the surface, #D1C0ED for borders, #6A4B9B for secondary text, #B0CC00 as an accent and #32027E for hover and pressed states. For a palette, the analogous pair #7786FD and #EE77FD stays calm, while #C9FD77 is the loudest partner.

What is #ab77fd in CMYK for printing?

cmyk(32%, 53%, 0%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ab77fd warm or cool?

Cool — it scores 70 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DC77FD; nudged cooler, #7875FE.

Work with #ab77fd in the Color Lab