#ac397b
a dark, vivid magenta / pink · warm · closest name: purple
RGB
172, 57, 123
HSL
326°, 50%, 45%
CMYK
0, 67, 29, 33
Luminance
0.1313
Every format
| HEX | #ac397b |
| RGB | rgb(172, 57, 123) |
| HSL | hsl(326, 50%, 45%) |
| CMYK | cmyk(0%, 67%, 29%, 33%) |
| LAB | lab(43.0 53.1 -12.2) |
| LCH | lch(43.0 54.5 347.0) |
| OKLCH | oklch(0.530 0.165 348.8) |
Copy-ready code
/* CSS */
color: #ac397b;
background-color: #ac397b;
/* Tailwind (arbitrary) */
class="text-[#ac397b] bg-[#ac397b]"
/* SCSS */
$brand: #ac397b;
/* SwiftUI */
Color(red: 0.675, green: 0.224, blue: 0.482)
/* Android */
Color.parseColor("#ac397b")Accessibility — WCAG contrast
Aa
#ac397b on white: 5.79:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ac397b on black: 3.63:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.5%
Green22.4%
Blue48.2%
CMYK percentages
Cyan0.0%
Magenta66.9%
Yellow28.5%
Key (black)32.5%
Color previews
#ac397b text on a black background
contrast 3.63:1
Card sample
#ac397b text on a white background
contrast 5.79:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ac397b;
Background color
Panel with #ac397b background
background-color: #ac397b;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ac397b;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(172, 57, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(172, 57, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ac397b; background: linear-gradient(135deg, #ac397b, #AC4439);