#ac40ba
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
172, 64, 186
HSL
293°, 49%, 49%
CMYK
8, 66, 0, 27
Luminance
0.1598
Every format
| HEX | #ac40ba |
| RGB | rgb(172, 64, 186) |
| HSL | hsl(293, 49%, 49%) |
| CMYK | cmyk(8%, 66%, 0%, 27%) |
| LAB | lab(47.0 60.2 -43.8) |
| LCH | lch(47.0 74.4 324.0) |
| OKLCH | oklch(0.569 0.202 322.9) |
Copy-ready code
/* CSS */
color: #ac40ba;
background-color: #ac40ba;
/* Tailwind (arbitrary) */
class="text-[#ac40ba] bg-[#ac40ba]"
/* SCSS */
$brand: #ac40ba;
/* SwiftUI */
Color(red: 0.675, green: 0.251, blue: 0.729)
/* Android */
Color.parseColor("#ac40ba")Accessibility — WCAG contrast
Aa
#ac40ba on white: 5.00:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ac40ba on black: 4.20:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.5%
Green25.1%
Blue72.9%
CMYK percentages
Cyan7.5%
Magenta65.6%
Yellow0.0%
Key (black)27.1%
Color previews
#ac40ba text on a black background
contrast 4.20:1
Card sample
#ac40ba text on a white background
contrast 5.00:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ac40ba;
Background color
Panel with #ac40ba background
background-color: #ac40ba;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ac40ba;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(172, 64, 186, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(172, 64, 186, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ac40ba; background: linear-gradient(135deg, #ac40ba, #BA4077);