#ad0366
a dark, electric magenta / pink · warm · closest name: purple
RGB
173, 3, 102
HSL
325°, 97%, 35%
CMYK
0, 98, 41, 32
Luminance
0.0991
Every format
| HEX | #ad0366 |
| RGB | rgb(173, 3, 102) |
| HSL | hsl(325, 97%, 35%) |
| CMYK | cmyk(0%, 98%, 41%, 32%) |
| LAB | lab(37.7 64.3 -7.0) |
| LCH | lch(37.7 64.7 353.8) |
| OKLCH | oklch(0.489 0.200 354.9) |
Copy-ready code
/* CSS */
color: #ad0366;
background-color: #ad0366;
/* Tailwind (arbitrary) */
class="text-[#ad0366] bg-[#ad0366]"
/* SCSS */
$brand: #ad0366;
/* SwiftUI */
Color(red: 0.678, green: 0.012, blue: 0.400)
/* Android */
Color.parseColor("#ad0366")Accessibility — WCAG contrast
Aa
#ad0366 on white: 7.04:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ad0366 on black: 2.98:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green1.2%
Blue40.0%
CMYK percentages
Cyan0.0%
Magenta98.3%
Yellow41.0%
Key (black)32.2%
Color previews
#ad0366 text on a black background
contrast 2.98:1
Card sample
#ad0366 text on a white background
contrast 7.04:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad0366;
Background color
Panel with #ad0366 background
background-color: #ad0366;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad0366;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 3, 102, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 3, 102, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad0366; background: linear-gradient(135deg, #ad0366, #AD1103);