#ad07af
a dark, electric magenta / pink · warm · closest name: purple
RGB
173, 7, 175
HSL
299°, 92%, 36%
CMYK
1, 96, 0, 31
Luminance
0.1213
Every format
| HEX | #ad07af |
| RGB | rgb(173, 7, 175) |
| HSL | hsl(299, 92%, 36%) |
| CMYK | cmyk(1%, 96%, 0%, 31%) |
| LAB | lab(41.4 73.0 -46.1) |
| LCH | lch(41.4 86.3 327.7) |
| OKLCH | oklch(0.527 0.240 327.7) |
Copy-ready code
/* CSS */
color: #ad07af;
background-color: #ad07af;
/* Tailwind (arbitrary) */
class="text-[#ad07af] bg-[#ad07af]"
/* SCSS */
$brand: #ad07af;
/* SwiftUI */
Color(red: 0.678, green: 0.027, blue: 0.686)
/* Android */
Color.parseColor("#ad07af")Accessibility — WCAG contrast
Aa
#ad07af on white: 6.13:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad07af on black: 3.43:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green2.7%
Blue68.6%
CMYK percentages
Cyan1.1%
Magenta96.0%
Yellow0.0%
Key (black)31.4%
Color previews
#ad07af text on a black background
contrast 3.43:1
Card sample
#ad07af text on a white background
contrast 6.13:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad07af;
Background color
Panel with #ad07af background
background-color: #ad07af;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad07af;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 7, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 7, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad07af; background: linear-gradient(135deg, #ad07af, #AF0741);