#ad104f
a dark, electric magenta / pink · warm · closest name: crimson
RGB
173, 16, 79
HSL
336°, 83%, 37%
CMYK
0, 91, 54, 32
Luminance
0.0982
Every format
| HEX | #ad104f |
| RGB | rgb(173, 16, 79) |
| HSL | hsl(336, 83%, 37%) |
| CMYK | cmyk(0%, 91%, 54%, 32%) |
| LAB | lab(37.5 60.8 7.5) |
| LCH | lch(37.5 61.3 7.0) |
| OKLCH | oklch(0.486 0.187 5.9) |
Copy-ready code
/* CSS */
color: #ad104f;
background-color: #ad104f;
/* Tailwind (arbitrary) */
class="text-[#ad104f] bg-[#ad104f]"
/* SCSS */
$brand: #ad104f;
/* SwiftUI */
Color(red: 0.678, green: 0.063, blue: 0.310)
/* Android */
Color.parseColor("#ad104f")Accessibility — WCAG contrast
Aa
#ad104f on white: 7.09:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ad104f on black: 2.96:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green6.3%
Blue31.0%
CMYK percentages
Cyan0.0%
Magenta90.8%
Yellow54.3%
Key (black)32.2%
Color previews
#ad104f text on a black background
contrast 2.96:1
Card sample
#ad104f text on a white background
contrast 7.09:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad104f;
Background color
Panel with #ad104f background
background-color: #ad104f;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad104f;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 16, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 16, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad104f; background: linear-gradient(135deg, #ad104f, #AD3A10);