#ad2ab4
a dark, vivid magenta / pink · warm · closest name: purple
RGB
173, 42, 180
HSL
297°, 62%, 44%
CMYK
4, 77, 0, 29
Luminance
0.1384
Every format
| HEX | #ad2ab4 |
| RGB | rgb(173, 42, 180) |
| HSL | hsl(297, 62%, 44%) |
| CMYK | cmyk(4%, 77%, 0%, 29%) |
| LAB | lab(44.0 67.2 -44.9) |
| LCH | lch(44.0 80.8 326.2) |
| OKLCH | oklch(0.547 0.223 325.8) |
Copy-ready code
/* CSS */
color: #ad2ab4;
background-color: #ad2ab4;
/* Tailwind (arbitrary) */
class="text-[#ad2ab4] bg-[#ad2ab4]"
/* SCSS */
$brand: #ad2ab4;
/* SwiftUI */
Color(red: 0.678, green: 0.165, blue: 0.706)
/* Android */
Color.parseColor("#ad2ab4")Accessibility — WCAG contrast
Aa
#ad2ab4 on white: 5.57:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad2ab4 on black: 3.77:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green16.5%
Blue70.6%
CMYK percentages
Cyan3.9%
Magenta76.7%
Yellow0.0%
Key (black)29.4%
Color previews
#ad2ab4 text on a black background
contrast 3.77:1
Card sample
#ad2ab4 text on a white background
contrast 5.57:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad2ab4;
Background color
Panel with #ad2ab4 background
background-color: #ad2ab4;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad2ab4;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 42, 180, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 42, 180, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad2ab4; background: linear-gradient(135deg, #ad2ab4, #B42A5F);