#ad2ba4
a dark, vivid magenta / pink · warm · closest name: purple
RGB
173, 43, 164
HSL
304°, 60%, 42%
CMYK
0, 75, 5, 32
Luminance
0.1329
Every format
| HEX | #ad2ba4 |
| RGB | rgb(173, 43, 164) |
| HSL | hsl(304, 60%, 42%) |
| CMYK | cmyk(0%, 75%, 5%, 32%) |
| LAB | lab(43.2 64.3 -36.7) |
| LCH | lch(43.2 74.0 330.3) |
| OKLCH | oklch(0.538 0.209 331.1) |
Copy-ready code
/* CSS */
color: #ad2ba4;
background-color: #ad2ba4;
/* Tailwind (arbitrary) */
class="text-[#ad2ba4] bg-[#ad2ba4]"
/* SCSS */
$brand: #ad2ba4;
/* SwiftUI */
Color(red: 0.678, green: 0.169, blue: 0.643)
/* Android */
Color.parseColor("#ad2ba4")Accessibility — WCAG contrast
Aa
#ad2ba4 on white: 5.74:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad2ba4 on black: 3.66:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green16.9%
Blue64.3%
CMYK percentages
Cyan0.0%
Magenta75.1%
Yellow5.2%
Key (black)32.2%
Color previews
#ad2ba4 text on a black background
contrast 3.66:1
Card sample
#ad2ba4 text on a white background
contrast 5.74:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad2ba4;
Background color
Panel with #ad2ba4 background
background-color: #ad2ba4;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad2ba4;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 43, 164, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 43, 164, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad2ba4; background: linear-gradient(135deg, #ad2ba4, #AD2B4D);