#ad2bc4
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
173, 43, 196
HSL
291°, 64%, 47%
CMYK
12, 78, 0, 23
Luminance
0.1460
Every format
| HEX | #ad2bc4 |
| RGB | rgb(173, 43, 196) |
| HSL | hsl(291, 64%, 47%) |
| CMYK | cmyk(12%, 78%, 0%, 23%) |
| LAB | lab(45.1 69.7 -52.6) |
| LCH | lch(45.1 87.3 323.0) |
| OKLCH | oklch(0.557 0.234 321.0) |
Copy-ready code
/* CSS */
color: #ad2bc4;
background-color: #ad2bc4;
/* Tailwind (arbitrary) */
class="text-[#ad2bc4] bg-[#ad2bc4]"
/* SCSS */
$brand: #ad2bc4;
/* SwiftUI */
Color(red: 0.678, green: 0.169, blue: 0.769)
/* Android */
Color.parseColor("#ad2bc4")Accessibility — WCAG contrast
Aa
#ad2bc4 on white: 5.36:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad2bc4 on black: 3.92:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green16.9%
Blue76.9%
CMYK percentages
Cyan11.7%
Magenta78.1%
Yellow0.0%
Key (black)23.1%
Color previews
#ad2bc4 text on a black background
contrast 3.92:1
Card sample
#ad2bc4 text on a white background
contrast 5.36:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad2bc4;
Background color
Panel with #ad2bc4 background
background-color: #ad2bc4;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad2bc4;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 43, 196, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 43, 196, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad2bc4; background: linear-gradient(135deg, #ad2bc4, #C42B75);