#ad35af
a dark, vivid magenta / pink · warm · closest name: purple
RGB
173, 53, 175
HSL
299°, 54%, 45%
CMYK
1, 70, 0, 31
Luminance
0.1453
Every format
| HEX | #ad35af |
| RGB | rgb(173, 53, 175) |
| HSL | hsl(299, 54%, 45%) |
| CMYK | cmyk(1%, 70%, 0%, 31%) |
| LAB | lab(45.0 62.7 -40.4) |
| LCH | lch(45.0 74.6 327.2) |
| OKLCH | oklch(0.553 0.207 327.2) |
Copy-ready code
/* CSS */
color: #ad35af;
background-color: #ad35af;
/* Tailwind (arbitrary) */
class="text-[#ad35af] bg-[#ad35af]"
/* SCSS */
$brand: #ad35af;
/* SwiftUI */
Color(red: 0.678, green: 0.208, blue: 0.686)
/* Android */
Color.parseColor("#ad35af")Accessibility — WCAG contrast
Aa
#ad35af on white: 5.38:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad35af on black: 3.91:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green20.8%
Blue68.6%
CMYK percentages
Cyan1.1%
Magenta69.7%
Yellow0.0%
Key (black)31.4%
Color previews
#ad35af text on a black background
contrast 3.91:1
Card sample
#ad35af text on a white background
contrast 5.38:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad35af;
Background color
Panel with #ad35af background
background-color: #ad35af;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad35af;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 53, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 53, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad35af; background: linear-gradient(135deg, #ad35af, #AF3560);