#ad40af
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
173, 64, 175
HSL
299°, 46%, 47%
CMYK
1, 63, 0, 31
Luminance
0.1565
Every format
| HEX | #ad40af |
| RGB | rgb(173, 64, 175) |
| HSL | hsl(299, 46%, 47%) |
| CMYK | cmyk(1%, 63%, 0%, 31%) |
| LAB | lab(46.5 58.5 -38.0) |
| LCH | lch(46.5 69.7 327.0) |
| OKLCH | oklch(0.564 0.193 327.0) |
Copy-ready code
/* CSS */
color: #ad40af;
background-color: #ad40af;
/* Tailwind (arbitrary) */
class="text-[#ad40af] bg-[#ad40af]"
/* SCSS */
$brand: #ad40af;
/* SwiftUI */
Color(red: 0.678, green: 0.251, blue: 0.686)
/* Android */
Color.parseColor("#ad40af")Accessibility — WCAG contrast
Aa
#ad40af on white: 5.09:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad40af on black: 4.13:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green25.1%
Blue68.6%
CMYK percentages
Cyan1.1%
Magenta63.4%
Yellow0.0%
Key (black)31.4%
Color previews
#ad40af text on a black background
contrast 4.13:1
Card sample
#ad40af text on a white background
contrast 5.09:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad40af;
Background color
Panel with #ad40af background
background-color: #ad40af;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad40af;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 64, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 64, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad40af; background: linear-gradient(135deg, #ad40af, #AF4067);