#ad40c2
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
173, 64, 194
HSL
290°, 52%, 51%
CMYK
11, 67, 0, 24
Luminance
0.1645
Every format
| HEX | #ad40c2 |
| RGB | rgb(173, 64, 194) |
| HSL | hsl(290, 52%, 51%) |
| CMYK | cmyk(11%, 67%, 0%, 24%) |
| LAB | lab(47.6 61.9 -47.4) |
| LCH | lch(47.6 78.0 322.5) |
| OKLCH | oklch(0.575 0.209 320.8) |
Copy-ready code
/* CSS */
color: #ad40c2;
background-color: #ad40c2;
/* Tailwind (arbitrary) */
class="text-[#ad40c2] bg-[#ad40c2]"
/* SCSS */
$brand: #ad40c2;
/* SwiftUI */
Color(red: 0.678, green: 0.251, blue: 0.761)
/* Android */
Color.parseColor("#ad40c2")Accessibility — WCAG contrast
Aa
#ad40c2 on white: 4.90:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad40c2 on black: 4.29:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green25.1%
Blue76.1%
CMYK percentages
Cyan10.8%
Magenta67.0%
Yellow0.0%
Key (black)23.9%
Color previews
#ad40c2 text on a black background
contrast 4.29:1
Card sample
#ad40c2 text on a white background
contrast 4.90:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad40c2;
Background color
Panel with #ad40c2 background
background-color: #ad40c2;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad40c2;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 64, 194, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 64, 194, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad40c2; background: linear-gradient(135deg, #ad40c2, #C24080);