#ad4d77
a balanced, soft magenta / pink · warm · closest name: plum
RGB
173, 77, 119
HSL
334°, 38%, 49%
CMYK
0, 56, 31, 32
Luminance
0.1552
Every format
| HEX | #ad4d77 |
| RGB | rgb(173, 77, 119) |
| HSL | hsl(334, 38%, 49%) |
| CMYK | cmyk(0%, 56%, 31%, 32%) |
| LAB | lab(46.4 43.8 -4.7) |
| LCH | lch(46.4 44.1 353.9) |
| OKLCH | oklch(0.555 0.134 354.9) |
Copy-ready code
/* CSS */
color: #ad4d77;
background-color: #ad4d77;
/* Tailwind (arbitrary) */
class="text-[#ad4d77] bg-[#ad4d77]"
/* SCSS */
$brand: #ad4d77;
/* SwiftUI */
Color(red: 0.678, green: 0.302, blue: 0.467)
/* Android */
Color.parseColor("#ad4d77")Accessibility — WCAG contrast
Aa
#ad4d77 on white: 5.12:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad4d77 on black: 4.10:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green30.2%
Blue46.7%
CMYK percentages
Cyan0.0%
Magenta55.5%
Yellow31.2%
Key (black)32.2%
Color previews
#ad4d77 text on a black background
contrast 4.10:1
Card sample
#ad4d77 text on a white background
contrast 5.12:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad4d77;
Background color
Panel with #ad4d77 background
background-color: #ad4d77;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad4d77;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 77, 119, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 77, 119, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad4d77; background: linear-gradient(135deg, #ad4d77, #AD634D);