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#ad6713

a dark, electric orange · warm · closest name: Chocolate

RGB
173, 103, 19
HSL
33°, 80%, 38%
CMYK
0, 41, 89, 32
Luminance
0.1863

At a glance

Every number on this page in one read: what #ad6713 is made of, how bright it looks, and which way it leans.

Hex
#ad6713
Hue
33°
orange
Saturation
80%
electric
Lightness
38%
dark
Brightness
68%
HSV value
Perceived
48%
weighted brightness
Luminance
0.1863
WCAG relative
Temperature
Warm
2/100 cool
Color family
Orange
Tone
Electric
Best ink
Black
4.73:1
Closest name
Chocolate
ΔE2000 9.5
Where it sits
Hue33° of 360°
Saturation80%
Lightness38%
Temperature
Warm ← → Cool2% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ad6713
RGBrgb(173, 103, 19)
HSLhsl(33, 80%, 38%)
CMYKcmyk(0%, 41%, 89%, 32%)
LABlab(50.3 22.4 53.5)
LCHlch(50.3 58.0 67.3)
OKLCHoklch(0.579 0.126 63.2)
Decimal11364115
Display P3color(display-p3 0.678 0.404 0.075)

Copy-ready code

/* CSS */
color: #ad6713;
background-color: #ad6713;
/* Tailwind (arbitrary) */
class="text-[#ad6713] bg-[#ad6713]"
/* SCSS */
$brand: #ad6713;
/* SwiftUI */
Color(red: 0.678, green: 0.404, blue: 0.075)
/* Android */
Color.parseColor("#ad6713")
/* Flutter */
Color(0xFFAD6713)
/* Python / OpenCV (BGR) */
(19, 103, 173)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ad6713 · 4.73:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 4.44:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.73:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ad6713 as text scores 4.44:1 on white and 4.73:1 on black.

Accessibility — WCAG contrast

Aa
#ad6713 on white: 4.44:1
AA ✗ fail · AA-large · AAA
Aa
#ad6713 on black: 4.73:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #7D6E00
deuteranopia · #8E7E14
tritanopia · #BE5758

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ad6713 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF8F3
#F9F1E6
#F5E0C6
#F4CB9A
#EEB167
#E99735
#DD8318
#ad6713
#935710
#6A4110
#42290A
Base = 700Lightest = 50 · #FCF8F3Darkest = 950 · #42290A
:root {
  --brand-50: #FCF8F3;
  --brand-100: #F9F1E6;
  --brand-200: #F5E0C6;
  --brand-300: #F4CB9A;
  --brand-400: #EEB167;
  --brand-500: #E99735;
  --brand-600: #DD8318;
  --brand-700: #ad6713;
  --brand-800: #935710;
  --brand-900: #6A4110;
  --brand-950: #42290A;
  --brand: #ad6713;
  --brand-ink: #000000;
}

Colors that work with #ad6713

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF8F4
Tinted page background
Border#EDD8C0
Hairlines and dividers
Muted text#9B764B
Captions on the surface
Accent#0F81B1
Second voice, not a rival
Dark variant#73440D
Hover, pressed, headers
Light variant#FCF3E8
Selected rows, tints
Dark surface#241D14
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ad6713

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1359AD
Analogous left#AD1A13
Analogous right#A6AD13
Split-complement 1#13A6AD
Split-complement 2#1A13AD
Triadic 1#13AD67
Triadic 2#6713AD
Tetradic#13AD1A

RGB percentages

Red67.8%
Green40.4%
Blue7.5%

CMYK percentages

Cyan0.0%
Magenta40.5%
Yellow89.0%
Key (black)32.2%

Color previews

#ad6713 text on a black background

contrast 4.73:1

Card sample

#ad6713 text on a white background

contrast 4.44:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ad6713;
Background color
Panel with #ad6713 background
background-color: #ad6713;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ad6713;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(173, 103, 19, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 103, 19, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad6713;
background: linear-gradient(135deg, #ad6713, #8CAD13);

Monochromatic scale

Palettes built from #ad6713

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ad6713 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#ad6713, answered

What color is #ad6713?

#ad6713 is a dark electric orange, closest to Chocolate (ΔE2000 9.5). It sits at 33° on the hue wheel with 80% saturation and 38% lightness, which reads as warm.

What is the RGB value of #ad6713?

rgb(173, 103, 19) — 173 red, 103 green and 19 blue out of 255, or 67.8% / 40.4% / 7.5% by channel.

Is #ad6713 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1863 and perceived brightness is 48%, so black text on it reaches 4.73:1.

Should I use black or white text on #ad6713?

Black. It scores 4.73:1 against #ad6713, versus 4.44:1 for white — AA at any size.

What is the complementary color of #ad6713?

#1359AD sits directly opposite on the wheel. Softer options are the split-complements #13A6AD and #1A13AD, which give the same contrast with far less vibration.

What colors go well with #ad6713?

For interface work: #FAF8F4 as the surface, #EDD8C0 for borders, #9B764B for secondary text, #0F81B1 as an accent and #73440D for hover and pressed states. For a palette, the analogous pair #AD1A13 and #A6AD13 stays calm, while #1359AD is the loudest partner.

What is #ad6713 in CMYK for printing?

cmyk(0%, 41%, 89%, 32%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ad6713 warm or cool?

Warm — it scores 2 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C46816; nudged cooler, #AFA111.

Work with #ad6713 in the Color Lab