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#ad95ce

a light, soft violet · cool · closest name: Plum

RGB
173, 149, 206
HSL
265°, 37%, 70%
CMYK
16, 28, 0, 19
Luminance
0.3484

At a glance

Every number on this page in one read: what #ad95ce is made of, how bright it looks, and which way it leans.

Hex
#ad95ce
Hue
265°
violet
Saturation
37%
soft
Lightness
70%
light
Brightness
81%
HSV value
Perceived
64%
weighted brightness
Luminance
0.3484
WCAG relative
Temperature
Cool
69/100 cool
Color family
Violet
Tone
Soft
Best ink
Black
7.97:1
Closest name
Plum
ΔE2000 9.9
Where it sits
Hue265° of 360°
Saturation37%
Lightness70%
Temperature
Warm ← → Cool69% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ad95ce
RGBrgb(173, 149, 206)
HSLhsl(265, 37%, 70%)
CMYKcmyk(16%, 28%, 0%, 19%)
LABlab(65.6 20.1 -26.0)
LCHlch(65.6 32.9 307.8)
OKLCHoklch(0.711 0.085 303.6)
Decimal11376078
Display P3color(display-p3 0.678 0.584 0.808)

Copy-ready code

/* CSS */
color: #ad95ce;
background-color: #ad95ce;
/* Tailwind (arbitrary) */
class="text-[#ad95ce] bg-[#ad95ce]"
/* SCSS */
$brand: #ad95ce;
/* SwiftUI */
Color(red: 0.678, green: 0.584, blue: 0.808)
/* Android */
Color.parseColor("#ad95ce")
/* Flutter */
Color(0xFFAD95CE)
/* Python / OpenCV (BGR) */
(206, 149, 173)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ad95ce · 7.97:1
Use #000000AAA at every size.
Aa
White text · 2.64:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.97:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ad95ce as text scores 2.64:1 on white and 7.97:1 on black.

Accessibility — WCAG contrast

Aa
#ad95ce on white: 2.64:1
AA ✗ fail · AA-large · AAA
Aa
#ad95ce on black: 7.97:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #8A9FD0
deuteranopia · #8E9FCC
tritanopia · #A89DA9

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ad95ce is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F7F5FA
#EFEBF4
#DCD3E9
#C4B2DC
#ad95ce
#8866B8
#734DA7
#60408C
#4D3470
#3A2852
#241933
Base = 400Lightest = 50 · #F7F5FADarkest = 950 · #241933
:root {
  --brand-50: #F7F5FA;
  --brand-100: #EFEBF4;
  --brand-200: #DCD3E9;
  --brand-300: #C4B2DC;
  --brand-400: #ad95ce;
  --brand-500: #8866B8;
  --brand-600: #734DA7;
  --brand-700: #60408C;
  --brand-800: #4D3470;
  --brand-900: #3A2852;
  --brand-950: #241933;
  --brand: #ad95ce;
  --brand-ink: #000000;
}

Colors that work with #ad95ce

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F7F5FA
Tinted page background
Border#D4C7E5
Hairlines and dividers
Muted text#6C4B9B
Captions on the surface
Accent#818F3D
Second voice, not a rival
Dark variant#3C2857
Hover, pressed, headers
Light variant#F2EEF7
Selected rows, tints
Dark surface#1B1424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ad95ce

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#B6CE95
Analogous left#9599CE
Analogous right#CA95CE
Split-complement 1#CECA95
Split-complement 2#99CE95
Triadic 1#CEAD95
Triadic 2#95CEAD
Tetradic#CE9599

RGB percentages

Red67.8%
Green58.4%
Blue80.8%

CMYK percentages

Cyan16.0%
Magenta27.7%
Yellow0.0%
Key (black)19.2%

Color previews

#ad95ce text on a black background

contrast 7.97:1

Card sample

#ad95ce text on a white background

contrast 2.64:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ad95ce;
Background color
Panel with #ad95ce background
background-color: #ad95ce;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ad95ce;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(173, 149, 206, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 149, 206, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad95ce;
background: linear-gradient(135deg, #ad95ce, #CE95C9);

Monochromatic scale

Palettes built from #ad95ce

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ad95ce in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#ad95ce, answered

What color is #ad95ce?

#ad95ce is a light soft violet, closest to Plum (ΔE2000 9.9). It sits at 265° on the hue wheel with 37% saturation and 70% lightness, which reads as cool.

What is the RGB value of #ad95ce?

rgb(173, 149, 206) — 173 red, 149 green and 206 blue out of 255, or 67.8% / 58.4% / 80.8% by channel.

Is #ad95ce a light or a dark color?

It is a mid-tone. Relative luminance is 0.3484 and perceived brightness is 64%, so black text on it reaches 7.97:1.

Should I use black or white text on #ad95ce?

Black. It scores 7.97:1 against #ad95ce, versus 2.64:1 for white — AAA at any size.

What is the complementary color of #ad95ce?

#B6CE95 sits directly opposite on the wheel. Softer options are the split-complements #CECA95 and #99CE95, which give the same contrast with far less vibration.

What colors go well with #ad95ce?

For interface work: #F7F5FA as the surface, #D4C7E5 for borders, #6C4B9B for secondary text, #818F3D as an accent and #3C2857 for hover and pressed states. For a palette, the analogous pair #9599CE and #CA95CE stays calm, while #B6CE95 is the loudest partner.

What is #ad95ce in CMYK for printing?

cmyk(16%, 28%, 0%, 19%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ad95ce warm or cool?

Cool — it scores 69 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C295CE; nudged cooler, #9793D0.

Work with #ad95ce in the Color Lab