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#ad97ba

a light, soft violet · neutral · closest name: Plum

RGB
173, 151, 186
HSL
278°, 20%, 66%
CMYK
7, 19, 0, 27
Luminance
0.3456

At a glance

Every number on this page in one read: what #ad97ba is made of, how bright it looks, and which way it leans.

Hex
#ad97ba
Hue
278°
violet
Saturation
20%
soft
Lightness
66%
light
Brightness
73%
HSV value
Perceived
64%
weighted brightness
Luminance
0.3456
WCAG relative
Temperature
Neutral
57/100 cool
Color family
Violet
Tone
Soft
Best ink
Black
7.91:1
Closest name
Plum
ΔE2000 10.8
Where it sits
Hue278° of 360°
Saturation20%
Lightness66%
Temperature
Warm ← → Cool57% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ad97ba
RGBrgb(173, 151, 186)
HSLhsl(278, 20%, 66%)
CMYKcmyk(7%, 19%, 0%, 27%)
LABlab(65.4 14.7 -15.1)
LCHlch(65.4 21.1 314.2)
OKLCHoklch(0.707 0.056 312.9)
Decimal11376570
Display P3color(display-p3 0.678 0.592 0.729)

Copy-ready code

/* CSS */
color: #ad97ba;
background-color: #ad97ba;
/* Tailwind (arbitrary) */
class="text-[#ad97ba] bg-[#ad97ba]"
/* SCSS */
$brand: #ad97ba;
/* SwiftUI */
Color(red: 0.678, green: 0.592, blue: 0.729)
/* Android */
Color.parseColor("#ad97ba")
/* Flutter */
Color(0xFFAD97BA)
/* Python / OpenCV (BGR) */
(186, 151, 173)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ad97ba · 7.91:1
Use #000000AAA at every size.
Aa
White text · 2.65:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.91:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ad97ba as text scores 2.65:1 on white and 7.91:1 on black.

Accessibility — WCAG contrast

Aa
#ad97ba on white: 2.65:1
AA ✗ fail · AA-large · AAA
Aa
#ad97ba on black: 7.91:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #929EBC
deuteranopia · #979FB9
tritanopia · #AC9BA3

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ad97ba is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F9
#F0EDF2
#DFD8E4
#CABCD2
#ad97ba
#9578A5
#816293
#6B517B
#564162
#403249
#281F2D
Base = 400Lightest = 50 · #F8F6F9Darkest = 950 · #281F2D
:root {
  --brand-50: #F8F6F9;
  --brand-100: #F0EDF2;
  --brand-200: #DFD8E4;
  --brand-300: #CABCD2;
  --brand-400: #ad97ba;
  --brand-500: #9578A5;
  --brand-600: #816293;
  --brand-700: #6B517B;
  --brand-800: #564162;
  --brand-900: #403249;
  --brand-950: #281F2D;
  --brand: #ad97ba;
  --brand-ink: #000000;
}

Colors that work with #ad97ba

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F8F6F9
Tinted page background
Border#D8CEDE
Hairlines and dividers
Muted text#795C8A
Captions on the surface
Accent#6C7E4E
Second voice, not a rival
Dark variant#43334D
Hover, pressed, headers
Light variant#F3F0F5
Selected rows, tints
Dark surface#1E1622
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ad97ba

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#A4BA97
Analogous left#9C97BA
Analogous right#BA97B6
Split-complement 1#B6BA97
Split-complement 2#97BA9C
Triadic 1#BAAD97
Triadic 2#97BAAD
Tetradic#BA9C97

RGB percentages

Red67.8%
Green59.2%
Blue72.9%

CMYK percentages

Cyan7.0%
Magenta18.8%
Yellow0.0%
Key (black)27.1%

Color previews

#ad97ba text on a black background

contrast 7.91:1

Card sample

#ad97ba text on a white background

contrast 2.65:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ad97ba;
Background color
Panel with #ad97ba background
background-color: #ad97ba;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ad97ba;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(173, 151, 186, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 151, 186, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad97ba;
background: linear-gradient(135deg, #ad97ba, #BA97B0);

Monochromatic scale

Palettes built from #ad97ba

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ad97ba in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#ad97ba, answered

What color is #ad97ba?

#ad97ba is a light soft violet, closest to Plum (ΔE2000 10.8). It sits at 278° on the hue wheel with 20% saturation and 66% lightness, which reads as neutral.

What is the RGB value of #ad97ba?

rgb(173, 151, 186) — 173 red, 151 green and 186 blue out of 255, or 67.8% / 59.2% / 72.9% by channel.

Is #ad97ba a light or a dark color?

It is a mid-tone. Relative luminance is 0.3456 and perceived brightness is 64%, so black text on it reaches 7.91:1.

Should I use black or white text on #ad97ba?

Black. It scores 7.91:1 against #ad97ba, versus 2.65:1 for white — AAA at any size.

What is the complementary color of #ad97ba?

#A4BA97 sits directly opposite on the wheel. Softer options are the split-complements #B6BA97 and #97BA9C, which give the same contrast with far less vibration.

What colors go well with #ad97ba?

For interface work: #F8F6F9 as the surface, #D8CEDE for borders, #795C8A for secondary text, #6C7E4E as an accent and #43334D for hover and pressed states. For a palette, the analogous pair #9C97BA and #BA97B6 stays calm, while #A4BA97 is the loudest partner.

What is #ad97ba in CMYK for printing?

cmyk(7%, 19%, 0%, 27%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ad97ba warm or cool?

Neutral — it scores 57 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BA97BA; nudged cooler, #9F95BC.

Work with #ad97ba in the Color Lab