#ae103c
a dark, electric magenta / pink · warm · closest name: firebrick
RGB
174, 16, 60
HSL
343°, 83%, 37%
CMYK
0, 91, 66, 32
Luminance
0.0970
Every format
| HEX | #ae103c |
| RGB | rgb(174, 16, 60) |
| HSL | hsl(343, 83%, 37%) |
| CMYK | cmyk(0%, 91%, 66%, 32%) |
| LAB | lab(37.3 59.8 19.4) |
| LCH | lch(37.3 62.9 18.0) |
| OKLCH | oklch(0.483 0.185 14.6) |
Copy-ready code
/* CSS */
color: #ae103c;
background-color: #ae103c;
/* Tailwind (arbitrary) */
class="text-[#ae103c] bg-[#ae103c]"
/* SCSS */
$brand: #ae103c;
/* SwiftUI */
Color(red: 0.682, green: 0.063, blue: 0.235)
/* Android */
Color.parseColor("#ae103c")Accessibility — WCAG contrast
Aa
#ae103c on white: 7.15:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ae103c on black: 2.94:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red68.2%
Green6.3%
Blue23.5%
CMYK percentages
Cyan0.0%
Magenta90.8%
Yellow65.5%
Key (black)31.8%
Color previews
#ae103c text on a black background
contrast 2.94:1
Card sample
#ae103c text on a white background
contrast 7.15:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ae103c;
Background color
Panel with #ae103c background
background-color: #ae103c;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ae103c;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(174, 16, 60, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 16, 60, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae103c; background: linear-gradient(135deg, #ae103c, #AE4D10);