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#ae2c49

a dark, vivid red · warm · closest name: firebrick

RGB
174, 44, 73
HSL
347°, 60%, 43%
CMYK
0, 75, 58, 32
Luminance
0.1128

Every format

HEX#ae2c49
RGBrgb(174, 44, 73)
HSLhsl(347, 60%, 43%)
CMYKcmyk(0%, 75%, 58%, 32%)
LABlab(40.0 53.6 14.8)
LCHlch(40.0 55.6 15.5)
OKLCHoklch(0.504 0.166 12.9)

Copy-ready code

/* CSS */
color: #ae2c49;
background-color: #ae2c49;
/* Tailwind (arbitrary) */
class="text-[#ae2c49] bg-[#ae2c49]"
/* SCSS */
$brand: #ae2c49;
/* SwiftUI */
Color(red: 0.682, green: 0.173, blue: 0.286)
/* Android */
Color.parseColor("#ae2c49")

Accessibility — WCAG contrast

Aa
#ae2c49 on white: 6.45:1
AA ✓ pass · AA-large · AAA
Aa
#ae2c49 on black: 3.26:1
AA ✗ fail · AA-large · AAA
true color
protanopia
deuteranopia
tritanopia

RGB percentages

Red68.2%
Green17.3%
Blue28.6%

CMYK percentages

Cyan0.0%
Magenta74.7%
Yellow58.0%
Key (black)31.8%

Color previews

#ae2c49 text on a black background

contrast 3.26:1

Card sample

#ae2c49 text on a white background

contrast 6.45:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ae2c49;
Background color
Panel with #ae2c49 background
background-color: #ae2c49;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ae2c49;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(174, 44, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 44, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae2c49;
background: linear-gradient(135deg, #ae2c49, #AE662C);

Monochromatic scale

Palettes built from #ae2c49

Shades — darker

Tints — lighter

Hue & tone neighbors

Color harmonies

Nearest named colors

Work with #ae2c49 in the Color Lab