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#ae3613

a dark, electric red · warm · closest name: Firebrick

RGB
174, 54, 19
HSL
14°, 80%, 38%
CMYK
0, 69, 89, 32
Luminance
0.1168

At a glance

Every number on this page in one read: what #ae3613 is made of, how bright it looks, and which way it leans.

Hex
#ae3613
Hue
14°
red
Saturation
80%
electric
Lightness
38%
dark
Brightness
68%
HSV value
Perceived
41%
weighted brightness
Luminance
0.1168
WCAG relative
Temperature
Warm
9/100 cool
Color family
Red
Tone
Electric
Best ink
White
6.29:1
Closest name
Firebrick
ΔE2000 7.1
Where it sits
Hue14° of 360°
Saturation80%
Lightness38%
Temperature
Warm ← → Cool9% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ae3613
RGBrgb(174, 54, 19)
HSLhsl(14, 80%, 38%)
CMYKcmyk(0%, 69%, 89%, 32%)
LABlab(40.7 47.4 46.1)
LCHlch(40.7 66.1 44.2)
OKLCHoklch(0.507 0.162 35.7)
Decimal11417107
Display P3color(display-p3 0.682 0.212 0.075)

Copy-ready code

/* CSS */
color: #ae3613;
background-color: #ae3613;
/* Tailwind (arbitrary) */
class="text-[#ae3613] bg-[#ae3613]"
/* SCSS */
$brand: #ae3613;
/* SwiftUI */
Color(red: 0.682, green: 0.212, blue: 0.075)
/* Android */
Color.parseColor("#ae3613")
/* Flutter */
Color(0xFFAE3613)
/* Python / OpenCV (BGR) */
(19, 54, 174)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #ae3613 · 6.29:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 6.29:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.34:1
AA fail · AA large pass · AAA fail
Reading the other direction: #ae3613 as text scores 6.29:1 on white and 3.34:1 on black.

Accessibility — WCAG contrast

Aa
#ae3613 on white: 6.29:1
AA ✓ pass · AA-large · AAA
Aa
#ae3613 on black: 3.34:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #5A4F0B
deuteranopia · #776A0A
tritanopia · #C00730

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ae3613 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF5F3
#F9EAE6
#F5D1C6
#F4AE9A
#EE8667
#E95D35
#DD4418
#ae3613
#932E10
#6A2410
#43170A
Base = 700Lightest = 50 · #FCF5F3Darkest = 950 · #43170A
:root {
  --brand-50: #FCF5F3;
  --brand-100: #F9EAE6;
  --brand-200: #F5D1C6;
  --brand-300: #F4AE9A;
  --brand-400: #EE8667;
  --brand-500: #E95D35;
  --brand-600: #DD4418;
  --brand-700: #ae3613;
  --brand-800: #932E10;
  --brand-900: #6A2410;
  --brand-950: #43170A;
  --brand: #ae3613;
  --brand-ink: #ffffff;
}

Colors that work with #ae3613

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF6F4
Tinted page background
Border#EDCAC0
Hairlines and dividers
Muted text#9B5D4B
Captions on the surface
Accent#10BCB8
Second voice, not a rival
Dark variant#73240D
Hover, pressed, headers
Light variant#FCEDE8
Selected rows, tints
Dark surface#241714
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ae3613

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#138BAE
Analogous left#AE133E
Analogous right#AE8313
Split-complement 1#13AE83
Split-complement 2#133EAE
Triadic 1#13AE36
Triadic 2#3613AE
Tetradic#3EAE13

RGB percentages

Red68.2%
Green21.2%
Blue7.5%

CMYK percentages

Cyan0.0%
Magenta69.0%
Yellow89.1%
Key (black)31.8%

Color previews

#ae3613 text on a black background

contrast 3.34:1

Card sample

#ae3613 text on a white background

contrast 6.29:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ae3613;
Background color
Panel with #ae3613 background
background-color: #ae3613;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ae3613;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(174, 54, 19, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 54, 19, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae3613;
background: linear-gradient(135deg, #ae3613, #AE9D13);

Monochromatic scale

Palettes built from #ae3613

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ae3613 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#ae3613, answered

What color is #ae3613?

#ae3613 is a dark electric red, closest to Firebrick (ΔE2000 7.1). It sits at 14° on the hue wheel with 80% saturation and 38% lightness, which reads as warm.

What is the RGB value of #ae3613?

rgb(174, 54, 19) — 174 red, 54 green and 19 blue out of 255, or 68.2% / 21.2% / 7.5% by channel.

Is #ae3613 a light or a dark color?

It is a dark color. Relative luminance is 0.1168 and perceived brightness is 41%, so white text on it reaches 6.29:1.

Should I use black or white text on #ae3613?

White. It scores 6.29:1 against #ae3613, versus 3.34:1 for black — AA at any size.

What is the complementary color of #ae3613?

#138BAE sits directly opposite on the wheel. Softer options are the split-complements #13AE83 and #133EAE, which give the same contrast with far less vibration.

What colors go well with #ae3613?

For interface work: #FAF6F4 as the surface, #EDCAC0 for borders, #9B5D4B for secondary text, #10BCB8 as an accent and #73240D for hover and pressed states. For a palette, the analogous pair #AE133E and #AE8313 stays calm, while #138BAE is the loudest partner.

What is #ae3613 in CMYK for printing?

cmyk(0%, 69%, 89%, 32%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ae3613 warm or cool?

Warm — it scores 9 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AE4813; nudged cooler, #B01128.

Work with #ae3613 in the Color Lab