#ae38bc
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
174, 56, 188
HSL
294°, 54%, 48%
CMYK
7, 70, 0, 26
Luminance
0.1546
Every format
| HEX | #ae38bc |
| RGB | rgb(174, 56, 188) |
| HSL | hsl(294, 54%, 48%) |
| CMYK | cmyk(7%, 70%, 0%, 26%) |
| LAB | lab(46.3 64.1 -46.0) |
| LCH | lch(46.3 78.9 324.3) |
| OKLCH | oklch(0.565 0.215 323.3) |
Copy-ready code
/* CSS */
color: #ae38bc;
background-color: #ae38bc;
/* Tailwind (arbitrary) */
class="text-[#ae38bc] bg-[#ae38bc]"
/* SCSS */
$brand: #ae38bc;
/* SwiftUI */
Color(red: 0.682, green: 0.220, blue: 0.737)
/* Android */
Color.parseColor("#ae38bc")Accessibility — WCAG contrast
Aa
#ae38bc on white: 5.13:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ae38bc on black: 4.09:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red68.2%
Green22.0%
Blue73.7%
CMYK percentages
Cyan7.4%
Magenta70.2%
Yellow0.0%
Key (black)26.3%
Color previews
#ae38bc text on a black background
contrast 4.09:1
Card sample
#ae38bc text on a white background
contrast 5.13:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ae38bc;
Background color
Panel with #ae38bc background
background-color: #ae38bc;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ae38bc;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(174, 56, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 56, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae38bc; background: linear-gradient(135deg, #ae38bc, #BC3872);