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#af2c66

a dark, vivid magenta / pink · warm · closest name: Medium Violet Red

RGB
175, 44, 102
HSL
333°, 60%, 43%
CMYK
0, 75, 42, 31
Luminance
0.1187

At a glance

Every number on this page in one read: what #af2c66 is made of, how bright it looks, and which way it leans.

Hex
#af2c66
Hue
333°
magenta / pink
Saturation
60%
vivid
Lightness
43%
dark
Brightness
69%
HSV value
Perceived
42%
weighted brightness
Luminance
0.1187
WCAG relative
Temperature
Warm
31/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
6.22:1
Closest name
Medium Violet Red
ΔE2000 7.2
Where it sits
Hue333° of 360°
Saturation60%
Lightness43%
Temperature
Warm ← → Cool31% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#af2c66
RGBrgb(175, 44, 102)
HSLhsl(333, 60%, 43%)
CMYKcmyk(0%, 75%, 42%, 31%)
LABlab(41.0 56.4 -2.0)
LCHlch(41.0 56.4 357.9)
OKLCHoklch(0.514 0.173 358.5)
Decimal11480166
Display P3color(display-p3 0.686 0.173 0.400)

Copy-ready code

/* CSS */
color: #af2c66;
background-color: #af2c66;
/* Tailwind (arbitrary) */
class="text-[#af2c66] bg-[#af2c66]"
/* SCSS */
$brand: #af2c66;
/* SwiftUI */
Color(red: 0.686, green: 0.173, blue: 0.400)
/* Android */
Color.parseColor("#af2c66")
/* Flutter */
Color(0xFFAF2C66)
/* Python / OpenCV (BGR) */
(102, 44, 175)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #af2c66 · 6.22:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 6.22:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.37:1
AA fail · AA large pass · AAA fail
Reading the other direction: #af2c66 as text scores 6.22:1 on white and 3.37:1 on black.

Accessibility — WCAG contrast

Aa
#af2c66 on white: 6.22:1
AA ✓ pass · AA-large · AAA
Aa
#af2c66 on black: 3.37:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #485167
deuteranopia · #6C6A63
tritanopia · #BE1945

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af2c66 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F7
#F7E9EF
#EFCCDC
#E8A5C3
#DD79A5
#D24C87
#C43172
#af2c66
#82214C
#5F1C39
#3B1124
Base = 700Lightest = 50 · #FBF4F7Darkest = 950 · #3B1124
:root {
  --brand-50: #FBF4F7;
  --brand-100: #F7E9EF;
  --brand-200: #EFCCDC;
  --brand-300: #E8A5C3;
  --brand-400: #DD79A5;
  --brand-500: #D24C87;
  --brand-600: #C43172;
  --brand-700: #af2c66;
  --brand-800: #82214C;
  --brand-900: #5F1C39;
  --brand-950: #3B1124;
  --brand: #af2c66;
  --brand-ink: #ffffff;
}

Colors that work with #af2c66

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D4
Hairlines and dividers
Muted text#9B4B6E
Captions on the surface
Accent#25A74C
Second voice, not a rival
Dark variant#661A3B
Hover, pressed, headers
Light variant#FAEBF1
Selected rows, tints
Dark surface#24141B
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #af2c66

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#2CAF75
Analogous left#AF2CA7
Analogous right#AF332C
Split-complement 1#2CAF33
Split-complement 2#2CA7AF
Triadic 1#66AF2C
Triadic 2#2C66AF
Tetradic#A7AF2C

RGB percentages

Red68.6%
Green17.3%
Blue40.0%

CMYK percentages

Cyan0.0%
Magenta74.9%
Yellow41.7%
Key (black)31.4%

Color previews

#af2c66 text on a black background

contrast 3.37:1

Card sample

#af2c66 text on a white background

contrast 6.22:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #af2c66;
Background color
Panel with #af2c66 background
background-color: #af2c66;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af2c66;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 44, 102, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 44, 102, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af2c66;
background: linear-gradient(135deg, #af2c66, #AF492C);

Monochromatic scale

Palettes built from #af2c66

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af2c66 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#af2c66, answered

What color is #af2c66?

#af2c66 is a dark vivid magenta / pink, closest to Medium Violet Red (ΔE2000 7.2). It sits at 333° on the hue wheel with 60% saturation and 43% lightness, which reads as warm.

What is the RGB value of #af2c66?

rgb(175, 44, 102) — 175 red, 44 green and 102 blue out of 255, or 68.6% / 17.3% / 40% by channel.

Is #af2c66 a light or a dark color?

It is a dark color. Relative luminance is 0.1187 and perceived brightness is 42%, so white text on it reaches 6.22:1.

Should I use black or white text on #af2c66?

White. It scores 6.22:1 against #af2c66, versus 3.37:1 for black — AA at any size.

What is the complementary color of #af2c66?

#2CAF75 sits directly opposite on the wheel. Softer options are the split-complements #2CAF33 and #2CA7AF, which give the same contrast with far less vibration.

What colors go well with #af2c66?

For interface work: #FAF4F7 as the surface, #EDC0D4 for borders, #9B4B6E for secondary text, #25A74C as an accent and #661A3B for hover and pressed states. For a palette, the analogous pair #AF2CA7 and #AF332C stays calm, while #2CAF75 is the loudest partner.

What is #af2c66 in CMYK for printing?

cmyk(0%, 75%, 42%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af2c66 warm or cool?

Warm — it scores 31 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF2C36; nudged cooler, #B12A97.

Work with #af2c66 in the Color Lab