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#af73d0

a balanced, vivid violet · cool · closest name: Medium Purple

RGB
175, 115, 208
HSL
279°, 50%, 63%
CMYK
16, 45, 0, 18
Luminance
0.2593

At a glance

Every number on this page in one read: what #af73d0 is made of, how bright it looks, and which way it leans.

Hex
#af73d0
Hue
279°
violet
Saturation
50%
vivid
Lightness
63%
balanced
Brightness
82%
HSV value
Perceived
58%
weighted brightness
Luminance
0.2593
WCAG relative
Temperature
Cool
62/100 cool
Color family
Violet
Tone
Vivid
Best ink
Black
6.19:1
Closest name
Medium Purple
ΔE2000 7
Where it sits
Hue279° of 360°
Saturation50%
Lightness63%
Temperature
Warm ← → Cool62% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#af73d0
RGBrgb(175, 115, 208)
HSLhsl(279, 50%, 63%)
CMYKcmyk(16%, 45%, 0%, 18%)
LABlab(58.0 40.2 -39.0)
LCHlch(58.0 56.0 315.9)
OKLCHoklch(0.654 0.147 312.6)
Decimal11498448
Display P3color(display-p3 0.686 0.451 0.816)

Copy-ready code

/* CSS */
color: #af73d0;
background-color: #af73d0;
/* Tailwind (arbitrary) */
class="text-[#af73d0] bg-[#af73d0]"
/* SCSS */
$brand: #af73d0;
/* SwiftUI */
Color(red: 0.686, green: 0.451, blue: 0.816)
/* Android */
Color.parseColor("#af73d0")
/* Flutter */
Color(0xFFAF73D0)
/* Python / OpenCV (BGR) */
(208, 115, 175)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af73d0 · 6.19:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.39:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.19:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #af73d0 as text scores 3.39:1 on white and 6.19:1 on black.

Accessibility — WCAG contrast

Aa
#af73d0 on white: 3.39:1
AA ✗ fail · AA-large · AAA
Aa
#af73d0 on black: 6.19:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #6088D3
deuteranopia · #708DCD
tritanopia · #AC8198

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af73d0 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F4FA
#F1EAF6
#E2CFEC
#CFABE3
#af73d0
#9F57C7
#8C3EB7
#753399
#5D297A
#452159
#2B1538
Base = 400Lightest = 50 · #F8F4FADarkest = 950 · #2B1538
:root {
  --brand-50: #F8F4FA;
  --brand-100: #F1EAF6;
  --brand-200: #E2CFEC;
  --brand-300: #CFABE3;
  --brand-400: #af73d0;
  --brand-500: #9F57C7;
  --brand-600: #8C3EB7;
  --brand-700: #753399;
  --brand-800: #5D297A;
  --brand-900: #452159;
  --brand-950: #2B1538;
  --brand: #af73d0;
  --brand-ink: #000000;
}

Colors that work with #af73d0

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F8F4FA
Tinted page background
Border#DCC2EA
Hairlines and dividers
Muted text#7E4B9B
Captions on the surface
Accent#719D2F
Second voice, not a rival
Dark variant#49205F
Hover, pressed, headers
Light variant#F4ECF9
Selected rows, tints
Dark surface#1E1424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #af73d0

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#94D073
Analogous left#8073D0
Analogous right#D073C2
Split-complement 1#C2D073
Split-complement 2#73D080
Triadic 1#D0AF73
Triadic 2#73D0AF
Tetradic#D08073

RGB percentages

Red68.6%
Green45.1%
Blue81.6%

CMYK percentages

Cyan15.9%
Magenta44.7%
Yellow0.0%
Key (black)18.4%

Color previews

#af73d0 text on a black background

contrast 6.19:1

Card sample

#af73d0 text on a white background

contrast 3.39:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #af73d0;
Background color
Panel with #af73d0 background
background-color: #af73d0;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af73d0;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 115, 208, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 115, 208, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af73d0;
background: linear-gradient(135deg, #af73d0, #D073B3);

Monochromatic scale

Palettes built from #af73d0

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af73d0 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#af73d0, answered

What color is #af73d0?

#af73d0 is a balanced vivid violet, closest to Medium Purple (ΔE2000 7). It sits at 279° on the hue wheel with 50% saturation and 63% lightness, which reads as cool.

What is the RGB value of #af73d0?

rgb(175, 115, 208) — 175 red, 115 green and 208 blue out of 255, or 68.6% / 45.1% / 81.6% by channel.

Is #af73d0 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2593 and perceived brightness is 58%, so black text on it reaches 6.19:1.

Should I use black or white text on #af73d0?

Black. It scores 6.19:1 against #af73d0, versus 3.39:1 for white — AA at any size.

What is the complementary color of #af73d0?

#94D073 sits directly opposite on the wheel. Softer options are the split-complements #C2D073 and #73D080, which give the same contrast with far less vibration.

What colors go well with #af73d0?

For interface work: #F8F4FA as the surface, #DCC2EA for borders, #7E4B9B for secondary text, #719D2F as an accent and #49205F for hover and pressed states. For a palette, the analogous pair #8073D0 and #D073C2 stays calm, while #94D073 is the loudest partner.

What is #af73d0 in CMYK for printing?

cmyk(16%, 45%, 0%, 18%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af73d0 warm or cool?

Cool — it scores 62 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D073CF; nudged cooler, #8C71D2.

Work with #af73d0 in the Color Lab