#b40c7f
a dark, electric magenta / pink · warm · closest name: purple
RGB
180, 12, 127
HSL
319°, 88%, 38%
CMYK
0, 93, 29, 29
Luminance
0.1150
Every format
| HEX | #b40c7f |
| RGB | rgb(180, 12, 127) |
| HSL | hsl(319, 88%, 38%) |
| CMYK | cmyk(0%, 93%, 29%, 29%) |
| LAB | lab(40.4 67.5 -18.5) |
| LCH | lch(40.4 69.9 344.7) |
| OKLCH | oklch(0.515 0.212 346.6) |
Copy-ready code
/* CSS */
color: #b40c7f;
background-color: #b40c7f;
/* Tailwind (arbitrary) */
class="text-[#b40c7f] bg-[#b40c7f]"
/* SCSS */
$brand: #b40c7f;
/* SwiftUI */
Color(red: 0.706, green: 0.047, blue: 0.498)
/* Android */
Color.parseColor("#b40c7f")Accessibility — WCAG contrast
Aa
#b40c7f on white: 6.36:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#b40c7f on black: 3.30:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red70.6%
Green4.7%
Blue49.8%
CMYK percentages
Cyan0.0%
Magenta93.3%
Yellow29.4%
Key (black)29.4%
Color previews
#b40c7f text on a black background
contrast 3.30:1
Card sample
#b40c7f text on a white background
contrast 6.36:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #b40c7f;
Background color
Panel with #b40c7f background
background-color: #b40c7f;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #b40c7f;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(180, 12, 127, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(180, 12, 127, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b40c7f; background: linear-gradient(135deg, #b40c7f, #B40C0F);