#b40cba
a dark, electric magenta / pink · warm · closest name: purple
RGB
180, 12, 186
HSL
298°, 88%, 39%
CMYK
3, 94, 0, 27
Luminance
0.1351
Every format
| HEX | #b40cba |
| RGB | rgb(180, 12, 186) |
| HSL | hsl(298, 88%, 39%) |
| CMYK | cmyk(3%, 94%, 0%, 27%) |
| LAB | lab(43.5 75.4 -49.1) |
| LCH | lch(43.5 90.0 326.9) |
| OKLCH | oklch(0.547 0.249 326.6) |
Copy-ready code
/* CSS */
color: #b40cba;
background-color: #b40cba;
/* Tailwind (arbitrary) */
class="text-[#b40cba] bg-[#b40cba]"
/* SCSS */
$brand: #b40cba;
/* SwiftUI */
Color(red: 0.706, green: 0.047, blue: 0.729)
/* Android */
Color.parseColor("#b40cba")Accessibility — WCAG contrast
Aa
#b40cba on white: 5.67:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#b40cba on black: 3.70:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red70.6%
Green4.7%
Blue72.9%
CMYK percentages
Cyan3.2%
Magenta93.5%
Yellow0.0%
Key (black)27.1%
Color previews
#b40cba text on a black background
contrast 3.70:1
Card sample
#b40cba text on a white background
contrast 5.67:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #b40cba;
Background color
Panel with #b40cba background
background-color: #b40cba;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #b40cba;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(180, 12, 186, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(180, 12, 186, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b40cba; background: linear-gradient(135deg, #b40cba, #BA0C4C);