Skip to content

#b77da9

a balanced, soft magenta / pink · neutral · closest name: Pale Violet Red

RGB
183, 125, 169
HSL
315°, 29%, 60%
CMYK
0, 32, 8, 28
Luminance
0.2760

At a glance

Every number on this page in one read: what #b77da9 is made of, how bright it looks, and which way it leans.

Hex
#b77da9
Hue
315°
magenta / pink
Saturation
29%
soft
Lightness
60%
balanced
Brightness
72%
HSV value
Perceived
59%
weighted brightness
Luminance
0.2760
WCAG relative
Temperature
Neutral
43/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
6.52:1
Closest name
Pale Violet Red
ΔE2000 10.6
Where it sits
Hue315° of 360°
Saturation29%
Lightness60%
Temperature
Warm ← → Cool43% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#b77da9
RGBrgb(183, 125, 169)
HSLhsl(315, 29%, 60%)
CMYKcmyk(0%, 32%, 8%, 28%)
LABlab(59.5 29.5 -14.3)
LCHlch(59.5 32.8 334.1)
OKLCHoklch(0.663 0.093 335.7)
Decimal12025257
Display P3color(display-p3 0.718 0.490 0.663)

Copy-ready code

/* CSS */
color: #b77da9;
background-color: #b77da9;
/* Tailwind (arbitrary) */
class="text-[#b77da9] bg-[#b77da9]"
/* SCSS */
$brand: #b77da9;
/* SwiftUI */
Color(red: 0.718, green: 0.490, blue: 0.663)
/* Android */
Color.parseColor("#b77da9")
/* Flutter */
Color(0xFFB77DA9)
/* Python / OpenCV (BGR) */
(169, 125, 183)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #b77da9 · 6.52:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.22:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.52:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #b77da9 as text scores 3.22:1 on white and 6.52:1 on black.

Accessibility — WCAG contrast

Aa
#b77da9 on white: 3.22:1
AA ✗ fail · AA-large · AAA
Aa
#b77da9 on black: 6.52:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #7D8AAB
deuteranopia · #8B92A7
tritanopia · #BD7F8D

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #b77da9 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F3ECF1
#E6D5E2
#D7B7CF
#C393B7
#b77da9
#9E578D
#834975
#693A5E
#4D2D46
#301C2B
Base = 500Lightest = 50 · #F9F6F8Darkest = 950 · #301C2B
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F3ECF1;
  --brand-200: #E6D5E2;
  --brand-300: #D7B7CF;
  --brand-400: #C393B7;
  --brand-500: #b77da9;
  --brand-600: #9E578D;
  --brand-700: #834975;
  --brand-800: #693A5E;
  --brand-900: #4D2D46;
  --brand-950: #301C2B;
  --brand: #b77da9;
  --brand-ink: #000000;
}

Colors that work with #b77da9

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F8
Tinted page background
Border#E2CADC
Hairlines and dividers
Muted text#945284
Captions on the surface
Accent#468745
Second voice, not a rival
Dark variant#522D49
Hover, pressed, headers
Light variant#F6EFF4
Selected rows, tints
Dark surface#241420
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #b77da9

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#7DB78B
Analogous left#A87DB7
Analogous right#B77D8C
Split-complement 1#8CB77D
Split-complement 2#7DB7A8
Triadic 1#A9B77D
Triadic 2#7DA9B7
Tetradic#B7A87D

RGB percentages

Red71.8%
Green49.0%
Blue66.3%

CMYK percentages

Cyan0.0%
Magenta31.7%
Yellow7.7%
Key (black)28.2%

Color previews

#b77da9 text on a black background

contrast 6.52:1

Card sample

#b77da9 text on a white background

contrast 3.22:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #b77da9;
Background color
Panel with #b77da9 background
background-color: #b77da9;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #b77da9;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(183, 125, 169, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(183, 125, 169, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b77da9;
background: linear-gradient(135deg, #b77da9, #B77D82);

Monochromatic scale

Palettes built from #b77da9

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#b77da9 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#b77da9, answered

What color is #b77da9?

#b77da9 is a balanced soft magenta / pink, closest to Pale Violet Red (ΔE2000 10.6). It sits at 315° on the hue wheel with 29% saturation and 60% lightness, which reads as neutral.

What is the RGB value of #b77da9?

rgb(183, 125, 169) — 183 red, 125 green and 169 blue out of 255, or 71.8% / 49% / 66.3% by channel.

Is #b77da9 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2760 and perceived brightness is 59%, so black text on it reaches 6.52:1.

Should I use black or white text on #b77da9?

Black. It scores 6.52:1 against #b77da9, versus 3.22:1 for white — AA at any size.

What is the complementary color of #b77da9?

#7DB78B sits directly opposite on the wheel. Softer options are the split-complements #8CB77D and #7DB7A8, which give the same contrast with far less vibration.

What colors go well with #b77da9?

For interface work: #FAF5F8 as the surface, #E2CADC for borders, #945284 for secondary text, #468745 as an accent and #522D49 for hover and pressed states. For a palette, the analogous pair #A87DB7 and #B77D8C stays calm, while #7DB78B is the loudest partner.

What is #b77da9 in CMYK for printing?

cmyk(0%, 32%, 8%, 28%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #b77da9 warm or cool?

Neutral — it scores 43 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #B77D94; nudged cooler, #B17BB9.

Work with #b77da9 in the Color Lab