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#b98ac3

a light, soft violet · neutral · closest name: Plum

RGB
185, 138, 195
HSL
290°, 32%, 65%
CMYK
5, 29, 0, 24
Luminance
0.3243

At a glance

Every number on this page in one read: what #b98ac3 is made of, how bright it looks, and which way it leans.

Hex
#b98ac3
Hue
290°
violet
Saturation
32%
soft
Lightness
65%
light
Brightness
76%
HSV value
Perceived
63%
weighted brightness
Luminance
0.3243
WCAG relative
Temperature
Neutral
55/100 cool
Color family
Violet
Tone
Soft
Best ink
Black
7.49:1
Closest name
Plum
ΔE2000 8
Where it sits
Hue290° of 360°
Saturation32%
Lightness65%
Temperature
Warm ← → Cool55% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#b98ac3
RGBrgb(185, 138, 195)
HSLhsl(290, 32%, 65%)
CMYKcmyk(5%, 29%, 0%, 24%)
LABlab(63.7 27.8 -22.7)
LCHlch(63.7 35.9 320.9)
OKLCHoklch(0.698 0.097 320.4)
Decimal12159683
Display P3color(display-p3 0.725 0.541 0.765)

Copy-ready code

/* CSS */
color: #b98ac3;
background-color: #b98ac3;
/* Tailwind (arbitrary) */
class="text-[#b98ac3] bg-[#b98ac3]"
/* SCSS */
$brand: #b98ac3;
/* SwiftUI */
Color(red: 0.725, green: 0.541, blue: 0.765)
/* Android */
Color.parseColor("#b98ac3")
/* Flutter */
Color(0xFFB98AC3)
/* Python / OpenCV (BGR) */
(195, 138, 185)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #b98ac3 · 7.49:1
Use #000000AAA at every size.
Aa
White text · 2.81:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.49:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #b98ac3 as text scores 2.81:1 on white and 7.49:1 on black.

Accessibility — WCAG contrast

Aa
#b98ac3 on white: 2.81:1
AA ✗ fail · AA-large · AAA
Aa
#b98ac3 on black: 7.49:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #8497C5
deuteranopia · #8E9CC1
tritanopia · #BA909E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #b98ac3 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F5F9
#F2ECF4
#E4D4E7
#D3B5D9
#b98ac3
#A66BB3
#9453A2
#7B4587
#63376C
#492B4F
#2E1B32
Base = 400Lightest = 50 · #F9F5F9Darkest = 950 · #2E1B32
:root {
  --brand-50: #F9F5F9;
  --brand-100: #F2ECF4;
  --brand-200: #E4D4E7;
  --brand-300: #D3B5D9;
  --brand-400: #b98ac3;
  --brand-500: #A66BB3;
  --brand-600: #9453A2;
  --brand-700: #7B4587;
  --brand-800: #63376C;
  --brand-900: #492B4F;
  --brand-950: #2E1B32;
  --brand: #b98ac3;
  --brand-ink: #000000;
}

Colors that work with #b98ac3

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F5FA
Tinted page background
Border#DFC9E3
Hairlines and dividers
Muted text#8B4E98
Captions on the surface
Accent#618B41
Second voice, not a rival
Dark variant#4D2B54
Hover, pressed, headers
Light variant#F5EEF6
Selected rows, tints
Dark surface#221424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #b98ac3

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#94C38A
Analogous left#9D8AC3
Analogous right#C38AB0
Split-complement 1#B0C38A
Split-complement 2#8AC39D
Triadic 1#C3B98A
Triadic 2#8AC3B9
Tetradic#C39D8A

RGB percentages

Red72.5%
Green54.1%
Blue76.5%

CMYK percentages

Cyan5.1%
Magenta29.2%
Yellow0.0%
Key (black)23.5%

Color previews

#b98ac3 text on a black background

contrast 7.49:1

Card sample

#b98ac3 text on a white background

contrast 2.81:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #b98ac3;
Background color
Panel with #b98ac3 background
background-color: #b98ac3;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #b98ac3;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(185, 138, 195, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(185, 138, 195, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b98ac3;
background: linear-gradient(135deg, #b98ac3, #C38AA7);

Monochromatic scale

Palettes built from #b98ac3

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#b98ac3 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#b98ac3, answered

What color is #b98ac3?

#b98ac3 is a light soft violet, closest to Plum (ΔE2000 8). It sits at 290° on the hue wheel with 32% saturation and 65% lightness, which reads as neutral.

What is the RGB value of #b98ac3?

rgb(185, 138, 195) — 185 red, 138 green and 195 blue out of 255, or 72.5% / 54.1% / 76.5% by channel.

Is #b98ac3 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3243 and perceived brightness is 63%, so black text on it reaches 7.49:1.

Should I use black or white text on #b98ac3?

Black. It scores 7.49:1 against #b98ac3, versus 2.81:1 for white — AAA at any size.

What is the complementary color of #b98ac3?

#94C38A sits directly opposite on the wheel. Softer options are the split-complements #B0C38A and #8AC39D, which give the same contrast with far less vibration.

What colors go well with #b98ac3?

For interface work: #F9F5FA as the surface, #DFC9E3 for borders, #8B4E98 for secondary text, #618B41 as an accent and #4D2B54 for hover and pressed states. For a palette, the analogous pair #9D8AC3 and #C38AB0 stays calm, while #94C38A is the loudest partner.

What is #b98ac3 in CMYK for printing?

cmyk(5%, 29%, 0%, 24%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #b98ac3 warm or cool?

Neutral — it scores 55 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C38AB8; nudged cooler, #A488C5.

Work with #b98ac3 in the Color Lab