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#bc90aa

a light, soft magenta / pink · warm · closest name: Rosy Brown

RGB
188, 144, 170
HSL
325°, 25%, 65%
CMYK
0, 23, 10, 26
Luminance
0.3354

At a glance

Every number on this page in one read: what #bc90aa is made of, how bright it looks, and which way it leans.

Hex
#bc90aa
Hue
325°
magenta / pink
Saturation
25%
soft
Lightness
65%
light
Brightness
74%
HSV value
Perceived
63%
weighted brightness
Luminance
0.3354
WCAG relative
Temperature
Warm
40/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
7.71:1
Closest name
Rosy Brown
ΔE2000 9.6
Where it sits
Hue325° of 360°
Saturation25%
Lightness65%
Temperature
Warm ← → Cool40% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#bc90aa
RGBrgb(188, 144, 170)
HSLhsl(325, 25%, 65%)
CMYKcmyk(0%, 23%, 10%, 26%)
LABlab(64.6 20.8 -7.2)
LCHlch(64.6 22.1 340.9)
OKLCHoklch(0.703 0.064 342.6)
Decimal12357802
Display P3color(display-p3 0.737 0.565 0.667)

Copy-ready code

/* CSS */
color: #bc90aa;
background-color: #bc90aa;
/* Tailwind (arbitrary) */
class="text-[#bc90aa] bg-[#bc90aa]"
/* SCSS */
$brand: #bc90aa;
/* SwiftUI */
Color(red: 0.737, green: 0.565, blue: 0.667)
/* Android */
Color.parseColor("#bc90aa")
/* Flutter */
Color(0xFFBC90AA)
/* Python / OpenCV (BGR) */
(170, 144, 188)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #bc90aa · 7.71:1
Use #000000AAA at every size.
Aa
White text · 2.72:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.71:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #bc90aa as text scores 2.72:1 on white and 7.71:1 on black.

Accessibility — WCAG contrast

Aa
#bc90aa on white: 2.72:1
AA ✗ fail · AA-large · AAA
Aa
#bc90aa on black: 7.71:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #9299AB
deuteranopia · #9C9FA9
tritanopia · #C29099

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #bc90aa is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F3EDF0
#E5D7DF
#D5B9C9
#bc90aa
#AB7394
#995C80
#7F4D6B
#663D55
#4B2F40
#2F1E28
Base = 400Lightest = 50 · #F9F6F8Darkest = 950 · #2F1E28
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F3EDF0;
  --brand-200: #E5D7DF;
  --brand-300: #D5B9C9;
  --brand-400: #bc90aa;
  --brand-500: #AB7394;
  --brand-600: #995C80;
  --brand-700: #7F4D6B;
  --brand-800: #663D55;
  --brand-900: #4B2F40;
  --brand-950: #2F1E28;
  --brand: #bc90aa;
  --brand-ink: #000000;
}

Colors that work with #bc90aa

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F5F8
Tinted page background
Border#E0CCD8
Hairlines and dividers
Muted text#8F5678
Captions on the surface
Accent#488453
Second voice, not a rival
Dark variant#4F3043
Hover, pressed, headers
Light variant#F5EFF3
Selected rows, tints
Dark surface#23151D
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #bc90aa

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#90BCA2
Analogous left#B890BC
Analogous right#BC9094
Split-complement 1#94BC90
Split-complement 2#90BCB8
Triadic 1#AABC90
Triadic 2#90AABC
Tetradic#BCB890

RGB percentages

Red73.7%
Green56.5%
Blue66.7%

CMYK percentages

Cyan0.0%
Magenta23.4%
Yellow9.6%
Key (black)26.3%

Color previews

#bc90aa text on a black background

contrast 7.71:1

Card sample

#bc90aa text on a white background

contrast 2.72:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #bc90aa;
Background color
Panel with #bc90aa background
background-color: #bc90aa;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #bc90aa;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(188, 144, 170, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(188, 144, 170, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bc90aa;
background: linear-gradient(135deg, #bc90aa, #BC9390);

Monochromatic scale

Palettes built from #bc90aa

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#bc90aa in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#bc90aa, answered

What color is #bc90aa?

#bc90aa is a light soft magenta / pink, closest to Rosy Brown (ΔE2000 9.6). It sits at 325° on the hue wheel with 25% saturation and 65% lightness, which reads as warm.

What is the RGB value of #bc90aa?

rgb(188, 144, 170) — 188 red, 144 green and 170 blue out of 255, or 73.7% / 56.5% / 66.7% by channel.

Is #bc90aa a light or a dark color?

It is a mid-tone. Relative luminance is 0.3354 and perceived brightness is 63%, so black text on it reaches 7.71:1.

Should I use black or white text on #bc90aa?

Black. It scores 7.71:1 against #bc90aa, versus 2.72:1 for white — AAA at any size.

What is the complementary color of #bc90aa?

#90BCA2 sits directly opposite on the wheel. Softer options are the split-complements #94BC90 and #90BCB8, which give the same contrast with far less vibration.

What colors go well with #bc90aa?

For interface work: #F9F5F8 as the surface, #E0CCD8 for borders, #8F5678 for secondary text, #488453 as an accent and #4F3043 for hover and pressed states. For a palette, the analogous pair #B890BC and #BC9094 stays calm, while #90BCA2 is the loudest partner.

What is #bc90aa in CMYK for printing?

cmyk(0%, 23%, 10%, 26%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #bc90aa warm or cool?

Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BC909A; nudged cooler, #BE8EBC.

Work with #bc90aa in the Color Lab