#bd2ab4
a balanced, vivid magenta / pink · warm · closest name: purple
RGB
189, 42, 180
HSL
304°, 64%, 45%
CMYK
0, 78, 5, 26
Luminance
0.1577
Every format
| HEX | #bd2ab4 |
| RGB | rgb(189, 42, 180) |
| HSL | hsl(304, 64%, 45%) |
| CMYK | cmyk(0%, 78%, 5%, 26%) |
| LAB | lab(46.7 70.5 -40.5) |
| LCH | lch(46.7 81.3 330.1) |
| OKLCH | oklch(0.571 0.230 330.9) |
Copy-ready code
/* CSS */
color: #bd2ab4;
background-color: #bd2ab4;
/* Tailwind (arbitrary) */
class="text-[#bd2ab4] bg-[#bd2ab4]"
/* SCSS */
$brand: #bd2ab4;
/* SwiftUI */
Color(red: 0.741, green: 0.165, blue: 0.706)
/* Android */
Color.parseColor("#bd2ab4")Accessibility — WCAG contrast
Aa
#bd2ab4 on white: 5.06:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#bd2ab4 on black: 4.15:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green16.5%
Blue70.6%
CMYK percentages
Cyan0.0%
Magenta77.8%
Yellow4.8%
Key (black)25.9%
Color previews
#bd2ab4 text on a black background
contrast 4.15:1
Card sample
#bd2ab4 text on a white background
contrast 5.06:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd2ab4;
Background color
Panel with #bd2ab4 background
background-color: #bd2ab4;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd2ab4;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 42, 180, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 42, 180, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd2ab4; background: linear-gradient(135deg, #bd2ab4, #BD2A52);