#bd393d
a balanced, vivid red · warm · closest name: firebrick
RGB
189, 57, 61
HSL
358°, 54%, 48%
CMYK
0, 70, 68, 26
Luminance
0.1408
Every format
| HEX | #bd393d |
| RGB | rgb(189, 57, 61) |
| HSL | hsl(358, 54%, 48%) |
| CMYK | cmyk(0%, 70%, 68%, 26%) |
| LAB | lab(44.4 52.8 28.4) |
| LCH | lch(44.4 59.9 28.3) |
| OKLCH | oklch(0.541 0.168 23.2) |
Copy-ready code
/* CSS */
color: #bd393d;
background-color: #bd393d;
/* Tailwind (arbitrary) */
class="text-[#bd393d] bg-[#bd393d]"
/* SCSS */
$brand: #bd393d;
/* SwiftUI */
Color(red: 0.741, green: 0.224, blue: 0.239)
/* Android */
Color.parseColor("#bd393d")Accessibility — WCAG contrast
Aa
#bd393d on white: 5.50:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#bd393d on black: 3.82:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green22.4%
Blue23.9%
CMYK percentages
Cyan0.0%
Magenta69.8%
Yellow67.7%
Key (black)25.9%
Color previews
#bd393d text on a black background
contrast 3.82:1
Card sample
#bd393d text on a white background
contrast 5.50:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd393d;
Background color
Panel with #bd393d background
background-color: #bd393d;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd393d;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 57, 61, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 57, 61, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd393d; background: linear-gradient(135deg, #bd393d, #BD8D39);