#bd397b
a balanced, vivid magenta / pink · warm · closest name: orchid
RGB
189, 57, 123
HSL
330°, 54%, 48%
CMYK
0, 70, 35, 26
Luminance
0.1518
Every format
| HEX | #bd397b |
| RGB | rgb(189, 57, 123) |
| HSL | hsl(330, 54%, 48%) |
| CMYK | cmyk(0%, 70%, 35%, 26%) |
| LAB | lab(45.9 58.0 -7.6) |
| LCH | lch(45.9 58.5 352.6) |
| OKLCH | oklch(0.557 0.178 353.8) |
Copy-ready code
/* CSS */
color: #bd397b;
background-color: #bd397b;
/* Tailwind (arbitrary) */
class="text-[#bd397b] bg-[#bd397b]"
/* SCSS */
$brand: #bd397b;
/* SwiftUI */
Color(red: 0.741, green: 0.224, blue: 0.482)
/* Android */
Color.parseColor("#bd397b")Accessibility — WCAG contrast
Aa
#bd397b on white: 5.20:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#bd397b on black: 4.04:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green22.4%
Blue48.2%
CMYK percentages
Cyan0.0%
Magenta69.8%
Yellow34.9%
Key (black)25.9%
Color previews
#bd397b text on a black background
contrast 4.04:1
Card sample
#bd397b text on a white background
contrast 5.20:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd397b;
Background color
Panel with #bd397b background
background-color: #bd397b;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd397b;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 57, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 57, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd397b; background: linear-gradient(135deg, #bd397b, #BD4F39);